Airbnb Market Data in Toscana, Italy(August 2026)

Occupancy, Revenue & Best Areas

Florence, the cradle of the Renaissance and a UNESCO World Heritage site, is one of the world’s most admired and dreamt-of cities, an incomparable open-air museum. With over 9,889 listings, it is an incredibly powerful and international Airbnb market, boasting an occupancy rate of 66%. Visitors seek the timeless charm of apartments in historic city-center palaces or the exclusivity of residences with views of the Arno or the Duomo, paying an average daily rate of €181. Its status as a global icon of art and culture ensures strong and consistent year-round profitability, with demand consistently outstripping supply.

Lucca, the city of a hundred churches enclosed within intact 16th-century walls, is a jewel of rare beauty famous for its medieval squares and aristocratic elegance. It is a cult destination attracting sophisticated international tourism seeking Tuscan authenticity and absolute peace. The Airbnb market is very solid here, featuring an occupancy rate of 57%. Visitors seek the charm of apartments in historic palaces within the walls and the convenience of residences near major festival sites, paying an average daily rate of €175. Its constant prestige and cultural energy ensure strong and secure profitability.

Greve in Chianti, the gateway to the world-famous wine region, is a prestigious global destination known for its asymmetrical square and gastronomic excellence. It is the beating heart of Chianti Classico, attracting international tourism seeking iconic hilly landscapes and signature wine tastings. The rental market is extraordinarily profitable here, featuring an average daily rate of €434. Visitors seek exclusive stone farmsteads and charming apartments in the surrounding medieval hamlets, generating an annual revenue of €91,412. Its world-class reputation linked to wine ensures relentless high-profile demand.

Cortona, an ancient Etruscan city perched on a hill with spectacular views over the Val di Chiana and Lake Trasimeno, is one of Tuscany’s most coveted destinations. Famous for its medieval charm and global resonance through books and films, it attracts high-end international tourism. The rental market is extraordinarily profitable here, featuring an average daily rate of €290. Visitors seek exclusive stone houses in the historic center and charming villas with pools among the olive trees, generating an annual revenue of €59,679. Its reputation as an authentic and prestigious Tuscan village ensures high-level demand.

Capannori, nestled in the lush Lucca plain and surrounded by historic monumental villas and ancient camellias, offers an authentic and classy Tuscan experience. It is a favorite destination for those seeking peace, nature, and cultural itineraries away from the crowds, attracting high-quality international tourism. The Airbnb market is high-performing here, featuring an average daily rate of €401. Visitors appreciate exclusive historic villas with gardens and the convenience of renovated farmhouses nestled in olive groves, generating an annual revenue of €87,885. Its protected natural setting and proximity to Lucca ensure solid and consistent profitability.

Capoliveri, a medieval village suspended between land and sea on Elba Island, enchants with its narrow streets and breathtaking Tyrrhenian views. It is a top-tier destination combining rural charm with the wild beauty of mines and crystalline beaches, attracting international tourism seeking adventure and relaxation. The Airbnb market here is extraordinarily high-performing, featuring an occupancy rate of 65%. Visitors seek the character of homes in the village and the exclusivity of villas with sea-view terraces, taking advantage of an average daily rate of €168. Its unique beauty and summer vitality ensure some of the highest profitability on the island.

Camaiore, stretching from the peaks of the Apuan Alps to the trendy beaches of Lido di Camaiore, offers a unique blend of wild nature and Versilia seaside elegance. It is a versatile destination attracting athletes, families, and international clients seeking relaxation and quality services. The Airbnb market is solid here, featuring an occupancy rate of 60%. Visitors seek the charm of stone farmhouses inland and the modernity of apartments near the sea, paying an average daily rate of €207. Its comprehensive tourism offer ensures steady demand and attractive profitability for owners in one of Tuscany’s most coveted settings.

Siena, the city of the Palio and a UNESCO World Heritage site, is a medieval jewel of untouched beauty famous for its scenic Piazza del Campo and Gothic Cathedral. It is a world-class destination attracting millions of visitors fascinated by its living history and timeless elegance. The Airbnb market is very solid here, featuring an occupancy rate of 57%. Visitors seek the charm of apartments in historic city-center palaces and the convenience of rentals with views of the medieval towers, paying an average daily rate of €159. Generating an annual revenue of €33,218, Siena is a safe choice for investment, sustained by constant and high-quality international demand.

Barberino Tavarnelle, in the beating heart of Chianti Classico, offers a landscape of rare beauty composed of vineyards, olive groves, and perfectly preserved medieval hamlets. It is a prestigious destination attracting international tourism seeking the purest Tuscan essence and world-class wine excellence. The rental market is extraordinarily profitable here, featuring an average daily rate of €342. Visitors seek exclusive stone residences and the charm of historic village apartments, generating an annual revenue of €80,465. Its strategic location between Florence and Siena and its wine reputation ensure steady high-level demand.

Castiglione della Pescaia is one of Tuscany’s most exclusive and award-winning seaside resorts, famous for its medieval village overlooking the sea and its golden sandy beaches surrounded by pine forests. It is a prestigious destination attracting international tourism seeking crystal-clear waters, untouched nature, and elite services. The Airbnb market is very solid here, featuring an occupancy rate of 61%. Visitors appreciate exclusive villas in lush settings and modern apartments near the waterfront, paying an average daily rate of €180. Its image as a high-class seaside destination ensures consistent profitability and a safe investment.