Best Airbnb Markets in Toscana, Italy

Florence, the cradle of the Renaissance and a UNESCO World Heritage site, is one of the world’s most admired and dreamt-of cities, an incomparable open-air museum. With over 10,533 listings, it is an incredibly powerful and international Airbnb market, boasting an occupancy rate of 63%. Visitors seek the timeless charm of apartments in historic city-center palaces or the exclusivity of residences with views of the Arno or the Duomo, paying an average daily rate of €185. Its status as a global icon of art and culture ensures strong and consistent year-round profitability, with demand consistently outstripping supply.

Lucca, the city of a hundred churches enclosed within intact 16th-century walls, is a jewel of rare beauty famous for its medieval squares and aristocratic elegance. It is a cult destination attracting sophisticated international tourism seeking Tuscan authenticity and absolute peace. The Airbnb market is very solid here, featuring an occupancy rate of 55%. Visitors seek the charm of apartments in historic palaces within the walls and the convenience of residences near major festival sites, paying an average daily rate of €181. Its constant prestige and cultural energy ensure strong and secure profitability.

Cortona, an ancient Etruscan city perched on a hill with spectacular views over the Val di Chiana and Lake Trasimeno, is one of Tuscany’s most coveted destinations. Famous for its medieval charm and global resonance through books and films, it attracts high-end international tourism. The rental market is extraordinarily profitable here, featuring an average daily rate of €287. Visitors seek exclusive stone houses in the historic center and charming villas with pools among the olive trees, generating an annual revenue of €57,374. Its reputation as an authentic and prestigious Tuscan village ensures high-level demand.

Greve in Chianti, the gateway to the world-famous wine region, is a prestigious global destination known for its asymmetrical square and gastronomic excellence. It is the beating heart of Chianti Classico, attracting international tourism seeking iconic hilly landscapes and signature wine tastings. The rental market is extraordinarily profitable here, featuring an average daily rate of €423. Visitors seek exclusive stone farmsteads and charming apartments in the surrounding medieval hamlets, generating an annual revenue of €88,521. Its world-class reputation linked to wine ensures relentless high-profile demand.

Capannori, nestled in the lush Lucca plain and surrounded by historic monumental villas and ancient camellias, offers an authentic and classy Tuscan experience. It is a favorite destination for those seeking peace, nature, and cultural itineraries away from the crowds, attracting high-quality international tourism. The Airbnb market is high-performing here, featuring an average daily rate of €384. Visitors appreciate exclusive historic villas with gardens and the convenience of renovated farmhouses nestled in olive groves, generating an annual revenue of €80,819. Its protected natural setting and proximity to Lucca ensure solid and consistent profitability.

Siena, the city of the Palio and a UNESCO World Heritage site, is a medieval jewel of untouched beauty famous for its scenic Piazza del Campo and Gothic Cathedral. It is a world-class destination attracting millions of visitors fascinated by its living history and timeless elegance. The Airbnb market is very solid here, featuring an occupancy rate of 55%. Visitors seek the charm of apartments in historic city-center palaces and the convenience of rentals with views of the medieval towers, paying an average daily rate of €157. Generating an annual revenue of €32,135, Siena is a safe choice for investment, sustained by constant and high-quality international demand.

Camaiore, stretching from the peaks of the Apuan Alps to the trendy beaches of Lido di Camaiore, offers a unique blend of wild nature and Versilia seaside elegance. It is a versatile destination attracting athletes, families, and international clients seeking relaxation and quality services. The Airbnb market is solid here, featuring an occupancy rate of 57%. Visitors seek the charm of stone farmhouses inland and the modernity of apartments near the sea, paying an average daily rate of €214. Its comprehensive tourism offer ensures steady demand and attractive profitability for owners in one of Tuscany’s most coveted settings.

Pisa, famous worldwide for its Piazza dei Miracoli and the iconic Leaning Tower, is a vibrant and dynamic city of art with an ancient university tradition. Thanks to its strategic location and international airport, it is the gateway to Tuscany, attracting relentless global tourism. The Airbnb market is very efficient here, featuring an occupancy rate of 62%. Visitors appreciate elegant city-center apartments and well-connected modern rentals near the station and monuments, generating an annual revenue of €27,130. Its academic and economic energy ensure consistent year-round profitability for property owners.

Montepulciano, the ‘16th-Century Pearl’ perched between Val d'Orcia and Val di Chiana, is an exceptionally elegant city of art famous for its Vino Nobile and Renaissance palaces. It is a world-class destination attracting international tourism seeking culture, postcard-perfect hilly landscapes, and gastronomic excellence. The rental market is highly profitable here, featuring an average daily rate of €264. Visitors seek the charm of historic village apartments and the exclusivity of farmsteads with pools among the vineyards, generating an annual revenue of €51,950. Its global reputation for wine and history ensures high-level demand.

Monte Argentario, a promontory of wild beauty surrounded by the Maremma sea, enchants with its exclusive ports of Porto Santo Stefano and Porto Ercole and its hidden coves. It is an elite destination attracting an international clientele seeking privacy, high-end sailing, and breathtaking seascapes. The Airbnb market is solid here, featuring an occupancy rate of 58%. Visitors seek exclusive cliffside villas and the charm of apartments overlooking the harbors, paying an average daily rate of €235. Its reputation as a luxury retreat ensures high-profile demand and high profitability throughout the summer season.