Airbnb Occupancy Rates in
Toscana, Italy
(November 2025)
Airbnbs in Toscana, Italy earn an average of €45,451 per year, with a typical occupancy rate of 63% and daily rates averaging €205. There were 52,901 listings published on Airbnb in November 2025.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Toscana, Italy.
Toscana Airbnb Market Map (November 2025)
Toscana Market Performance
Period: February 2025 - October 2025
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How Often Will Your Airbnb Be Booked in Toscana?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Toscana is 63%, meaning properties are booked for about 230 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Toscana
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 71% | 57% | 33% | 9% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in Toscana
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, November
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Toscana?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Toscana is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Toscana
Best-in-class Airbnb properties (top 10%) in Toscana achieve around €64,016 annually, while strong performers (top 25%) earn at least €33,760. Typical properties generate about €14,979 per year, and entry-level listings (bottom 25%) see earnings near €3,501, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Toscana?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Toscana and what makes them successful.
How Competitive is the Airbnb Market in Toscana?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Toscana Airbnb market currently features 52,901 active listings with an average occupancy rate of 63%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Toscana Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Toscana?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Toscana is €205 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Toscana
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| €234 per night | €125 per night | €70 per night | €28 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in Toscana?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Toscana market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Toscana?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Toscana.
Current Regulatory Status
85% of properties are licensed, demonstrating very strict regulatory compliance.
Key Regulatory Requirements
Stringent licensing requirements, frequent inspections, and comprehensive safety standards.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Maximum compliance ensures premium market positioning and long-term stability.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Toscana Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Toscana perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
San Casciano Dei Bagni
Buonconvento
Monsummano Terme
Serravalle Pistoiese
Foiano Della Chiana
Massa E Cozzile
Chiusi
Radicofani
Castelfranco Di Sotto
Civitella Paganico
Montecarlo
Seggiano
Cinigiano
Pescaglia
Guardistallo
Lamporecchio
Cerreto Guidi
Montevarchi
Scarperia E San Piero
Calci
Castel Del Piano
Castellina Marittima
Crespina Lorenzana
Murlo
Monticiano
Chianciano Terme
Larciano
Buti
Sansepolcro
Barga
Pontedera
Buggiano
Monteverdi Marittimo
Bagnone
Bibbiena
Borgo A Mozzano
Sassetta
Fauglia
Casale Marittimo
Arcidosso
Chiusdino
Montopoli In Val D'arno
Barberino Di Mugello
Altopascio
Ortignano Raggiolo
Montescudaio
Fosdinovo
Sesto Fiorentino
Castelnuovo Di Val Di Cecina
Vicopisano
Montieri
Capraia E Limite
Santa Fiora
Vecchiano
Aulla
Cascina
Stazzema
Pontremoli
Collesalvetti
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