Airbnb Occupancy Rates in
Lucca, Toscana
(February 2026)
Airbnbs in Lucca, Toscana earn an average of €33,552 per year, with a typical occupancy rate of 55% and daily rates averaging €168. There were 1,554 listings published on Airbnb in February 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Lucca, Italy.
Lucca Airbnb Market Map (February 2026)
Lucca Market Performance
Period: February 2025 - January 2026
Get Live Lucca Market Intelligence
Discover detailed Lucca Airbnb Analytics and explore real-time market data to make accurate investment decisions.
Explore Real-time Analytics
How Often Will Your Airbnb Be Booked in Lucca?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Lucca is 55%, meaning properties are booked for about 202 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Lucca
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 89% | 66% | 41% | 17% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in Lucca
July, October
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Lucca?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Lucca is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Lucca
Best-in-class Airbnb properties (top 10%) in Lucca achieve around €47,389 annually, while strong performers (top 25%) earn at least €25,899. Typical properties generate about €13,470 per year, and entry-level listings (bottom 25%) see earnings near €4,952, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!
What Can You Learn from Top-Performing Airbnbs in Lucca?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Lucca and what makes them successful.
How Competitive is the Airbnb Market in Lucca?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Lucca Airbnb market currently features 1,554 active listings with an average occupancy rate of 55%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Lucca Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Lucca?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Lucca is €168 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Lucca
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| €249 per night | €145 per night | €92 per night | €50 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in Lucca?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Lucca market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Lucca?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Lucca.
Current Regulatory Status
81% of properties are licensed, demonstrating very strict regulatory compliance.
Key Regulatory Requirements
Stringent licensing requirements, frequent inspections, and comprehensive safety standards.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Maximum compliance ensures premium market positioning and long-term stability.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.