Airbnb Occupancy Rates in Montepulciano, Siena(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Montepulciano, Siena earn an average of €53,212 per year, with a typical occupancy rate of 55% and daily rates averaging €267. There were 553 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Montepulciano, Italy.

Montepulciano Airbnb Market Map (July 2026)

553 listings

Montepulciano Market Performance

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Average Daily Rate (ADR)€267Average daily income from a booked room in Montepulciano.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue€53,212The usual yearly earnings for an Airbnb in Montepulciano.
Active Listings553The total count of active short-term rental listings.

Period: July 2025 - June 2026

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How Often Will Your Airbnb Be Booked in Montepulciano?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Montepulciano is 55%, meaning properties are booked for about 199 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Montepulciano

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
85%68%43%20%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Montepulciano

Peak Months

September, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Montepulciano?

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One of the most common questions for potential Airbnb hosts in Montepulciano is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Montepulciano

Best-in-class Airbnb properties (top 10%) in Montepulciano achieve around €75,703 annually, while strong performers (top 25%) earn at least €32,930. Typical properties generate about €17,115 per year, and entry-level listings (bottom 25%) see earnings near €6,633, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Montepulciano?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Montepulciano Airbnb market currently features 553 active listings with an average occupancy rate of 55%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 2025498 Airbnbs
↑ 11%vs
June 2026553 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 11% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Montepulciano.

Strategic Entry into Montepulciano Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Montepulciano?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Montepulciano is €267 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Montepulciano

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€419per night€188per night€118per night€59per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Montepulciano?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Montepulciano market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€75,703
Strong Performers (25%)€32,930
Market Average€53,212
Entry Level (25%)€6,633
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €267 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Montepulciano offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and €267 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Montepulciano?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Montepulciano.

Current Regulatory Status

74% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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