Airbnb Market Data in Firenze, Toscana(July 2026)

Occupancy, Revenue & Best Areas

Florence, the cradle of the Renaissance and a UNESCO World Heritage site, is one of the world’s most admired and dreamt-of cities, an incomparable open-air museum. With over 9,756 listings, it is an incredibly powerful and international Airbnb market, boasting an occupancy rate of 65%. Visitors seek the timeless charm of apartments in historic city-center palaces or the exclusivity of residences with views of the Arno or the Duomo, paying an average daily rate of €183. Its status as a global icon of art and culture ensures strong and consistent year-round profitability, with demand consistently outstripping supply.

Greve in Chianti, the gateway to the world-famous wine region, is a prestigious global destination known for its asymmetrical square and gastronomic excellence. It is the beating heart of Chianti Classico, attracting international tourism seeking iconic hilly landscapes and signature wine tastings. The rental market is extraordinarily profitable here, featuring an average daily rate of €434. Visitors seek exclusive stone farmsteads and charming apartments in the surrounding medieval hamlets, generating an annual revenue of €91,607. Its world-class reputation linked to wine ensures relentless high-profile demand.

Barberino Tavarnelle, in the beating heart of Chianti Classico, offers a landscape of rare beauty composed of vineyards, olive groves, and perfectly preserved medieval hamlets. It is a prestigious destination attracting international tourism seeking the purest Tuscan essence and world-class wine excellence. The rental market is extraordinarily profitable here, featuring an average daily rate of €331. Visitors seek exclusive stone residences and the charm of historic village apartments, generating an annual revenue of €76,642. Its strategic location between Florence and Siena and its wine reputation ensure steady high-level demand.

Montaione, a village of art and home to the ‘Jerusalem of Tuscany’, offers a setting of absolute elegance amidst the Florentine hills and lush forests. It is a prestigious destination attracting an elite international clientele seeking peace, excellent food and wine, and perfectly preserved medieval villages. The Airbnb market here is extraordinarily profitable, featuring an average annual revenue of €61,899. Visitors seek the exclusivity of stone farmhouses with pools and the quality of historic residences, taking advantage of an average daily rate of €270. Its reputation as a wellness destination and the beauty of the landscape ensure a highly successful investment.

San Casciano in Val di Pesa, the gateway to Chianti Classico, offers an enchanting setting amidst prestigious vineyards, castles, and medieval villages just a few kilometers from Florence. It is a top-tier destination attracting international tourism seeking excellent wines, culture, and authentic Tuscan tranquility. The Airbnb market here is high-performing, featuring an occupancy rate of 58%. Visitors seek the exclusivity of farmhouses with pools and the character of homes in the historic center, taking advantage of an average daily rate of €301. Its strategic location and global fame ensure stable and secure profitability.

Gambassi Terme, a village of art and wellness along the Via Francigena, enchants with its healing waters and perfectly preserved historic center. It is a top-tier destination attracting international tourism seeking relaxation, medieval history, and pristine Tuscan landscapes. The Airbnb market here is very profitable, featuring an average annual revenue of €55,334. Visitors appreciate the quality of renovated country houses and the functionality of apartments near the spas, taking advantage of an average daily rate of €252. Its elite tranquility and panoramic position ensure a highly successful investment.

Montespertoli, the heart of wine-making Tuscany and home to the famous ‘Mostra del Chianti’, offers an enchanting setting among hills groomed with vineyards and centuries-old olive groves. It is a prestigious destination attracting international tourism seeking rural authenticity, excellent wines, and landscapes that look like paintings. The Airbnb market here is extraordinarily high-performing, featuring an average daily rate of €247. Visitors seek the exclusivity of stone farmhouses with pools and the character of homes in the historic village, generating an average annual revenue of €51,680. Its strategic location between Florence and Siena ensures solid profitability.

Reggello, a pearl set between the Pratomagno slopes and the Valdarno vineyards, offers a setting of absolute elegance famous for its Vallombrosa Abbey and the high-fashion shopping at ‘The Mall’. It is a prestigious destination attracting an elite international clientele seeking pristine nature and discreet luxury. The Airbnb market here is extraordinarily high-performing, featuring an average daily rate of €274. Visitors seek the exclusivity of villas with pools and the charm of farmhouses immersed in greenery, generating a notable annual revenue of €58,232. Its proximity to Florence and the beauty of the territory ensure steady profitability.

Certaldo, a medieval village of rare beauty and home to Giovanni Boccaccio, enchants with its red brick houses and the spectacular ‘Certaldo Alto’ accessible by funicular. It is a destination of art and culture attracting a sophisticated international clientele year-round, fascinated by the timeless atmosphere and medieval festivals. The Airbnb market here is solid and efficient, featuring an average daily rate of €247. Visitors appreciate the character of historic apartments and the exclusivity of homes with views over the Val d'Elsa, generating an average annual revenue of €49,182. Its literary fame and monumental beauty ensure steady demand.