Airbnb Occupancy Rates in Monterosso Al Mare, Liguria (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Monterosso Al Mare, Liguria earn an average of €53,784 per year, with a typical occupancy rate of 69% and daily rates averaging €218. There were 377 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Monterosso Al Mare, Italy.

Monterosso Al Mare Airbnb Market Map (November 2025)

377 listings

Monterosso Al Mare Market Performance

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Average Daily Rate (ADR) €218 Average daily income from a booked room in Monterosso Al Mare.
Occupancy Rate 69% Indicates strong demand and frequent bookings.
Median Annual Revenue €53,784 The usual yearly earnings for an Airbnb in Monterosso Al Mare.
Active Listings 377 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Monterosso Al Mare?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Monterosso Al Mare is 69%, meaning properties are booked for about 252 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Monterosso Al Mare

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
73% 64% 45% 30%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Monterosso Al Mare

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Monterosso Al Mare?

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One of the most common questions for potential Airbnb hosts in Monterosso Al Mare is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Monterosso Al Mare

Best-in-class Airbnb properties (top 10%) in Monterosso Al Mare achieve around €85,241 annually, while strong performers (top 25%) earn at least €55,680. Typical properties generate about €35,021 per year, and entry-level listings (bottom 25%) see earnings near €20,900, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Monterosso Al Mare?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Monterosso Al Mare Airbnb market currently features 377 active listings with an average occupancy rate of 69%. This represents a developing market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

February 2025 193 Airbnbs
↑ 95% vs
October 2025 377 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 95% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Monterosso Al Mare.

Strategic Entry into Monterosso Al Mare Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Monterosso Al Mare?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Monterosso Al Mare is €218 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Monterosso Al Mare

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€279 per night €189 per night €124 per night €84 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Monterosso Al Mare?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Monterosso Al Mare market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €85,241
Strong Performers (25%) €55,680
Market Average €53,784
Entry Level (25%) €20,900
Profitability Factors
High Occupancy: 69% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €218 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Monterosso Al Mare offers excellent profitability potential with premium pricing opportunities. The combination of 69% occupancy and €218 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Monterosso Al Mare?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Monterosso Al Mare.

Current Regulatory Status

92% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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