Airbnb Occupancy Rates in Forte Dei Marmi, Lucca(October 2026)
Airbnbs in Forte Dei Marmi, Lucca earn an average of €95,863 per year, with a typical occupancy rate of 56% and daily rates averaging €467. There were 281 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Forte Dei Marmi, Italy.
Forte Dei Marmi Airbnb Market Map (October 2026)
Forte Dei Marmi Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
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How Often Will Your Airbnb Be Booked in Forte Dei Marmi?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Forte Dei Marmi is 56%, meaning properties are booked for about 205 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Forte Dei Marmi
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 71% | 38% | 19% | 5% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Forte Dei Marmi
February, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
November, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Forte Dei Marmi?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Forte Dei Marmi is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Forte Dei Marmi
Best-in-class Airbnb properties (top 10%) in Forte Dei Marmi achieve around €80,138 annually, while strong performers (top 25%) earn at least €39,651. Typical properties generate about €16,891 per year, and entry-level listings (bottom 25%) see earnings near €4,173, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Forte Dei Marmi?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Forte Dei Marmi and what makes them successful.
What Should You Charge for Your Airbnb in Forte Dei Marmi?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Forte Dei Marmi is €467 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Forte Dei Marmi
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €523per night | €259per night | €115per night | €43per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Forte Dei Marmi?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Forte Dei Marmi market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Forte Dei Marmi?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Forte Dei Marmi.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. Registration is required.
- December 2024Legge regionale 61/2024 (Testo unico del turismo) enacted; published in BURT n. 2 of 8 Jan 2025; art. 59 on short-term rentals
- December 2025Constitutional Court sentence 186/2025 rejects the Government's challenge to art. 59 (published in GU 17 Dec 2025)
- June 2026Regional council approves amendments to LR 61/2024 (widens municipalities covered by art. 59; date per the press article's URL, law number not yet available)
- TodayNo change scheduled
- December 2024Legge regionale 61/2024 (Testo unico del turismo) enacted; published in BURT n. 2 of 8 Jan 2025; art. 59 on short-term rentals
- December 2025Constitutional Court sentence 186/2025 rejects the Government's challenge to art. 59 (published in GU 17 Dec 2025)
- June 2026Regional council approves amendments to LR 61/2024 (widens municipalities covered by art. 59; date per the press article's URL, law number not yet available)
- TodayNo change scheduled
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
- Enforcement
- MediumNational
Regional Law 61/2024 (Testo unico del turismo, 31 Dec 2024) lets municipalities with high tourist density and all provincial capitals map zones by regulation and make short-term rentals there subject to a five-year authorisation per unit, with quality criteria and numerical caps. The Constitutional Court rejected the Government's challenge to art. 59 (sentence 186/2025, filed 16 Dec 2025), so the power is in force, and in Oct 2026 it was cited again as distinct from Emilia-Romagna's struck-down rules. The region sets no cap of its own, so outside municipalities that have used the power the national rules (CIN registration) apply.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
59% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Registration, tax collection, and safety standards are actively enforced.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Strong compliance helps maintain market quality and guest trust.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.