Airbnb Occupancy Rates in Bulgaria Occupancy and revenue by city (October 2026)
The Airbnb occupancy rate in Bulgaria is 53%, with an average daily rate of €78 and €15,330 in annual revenue per listing, across 16,611 active listings.
How many active Airbnb listings are in Bulgaria?
There are 16,611 active Airbnb listings in Bulgaria, across 28 regions tracked by GuestFavorites.
What is the most profitable Airbnb location in Bulgaria?
By annual revenue per listing, София leads the markets we track in Bulgaria at €14,462 per property per year.
How is the Bulgaria Airbnb market data calculated?
GuestFavorites tracks Bulgaria Airbnb listings over the last 12 months (October 2025 - September 2026, 28 regions). Occupancy is the share of available nights that were booked, and country averages give more weight to markets with more listings. City-by-city figures are below.
The largest Airbnb markets in Bulgaria are София, Варна, Несебър, Бургас, Свети Влас.
Airbnb Markets in Bulgaria (October 2026)
Bulgaria Airbnb Market Guide
Where you buy matters more than any other Airbnb decision. This guide uses GuestFavorites data to compare occupancy, nightly rates, and revenue across Bulgaria.
We track 28 regions in Bulgaria. Demand, pricing, and revenue vary a lot between them, so compare markets before you invest.
Which Cities Have the Most Airbnb Listings in Bulgaria?
These are the largest Airbnb markets in Bulgaria by number of active listings:
- София: 2,880 active listings | Occupancy: 64% | Daily Rate: €62 | Annual Revenue: €14,462
- Варна: 2,147 active listings | Occupancy: 60% | Daily Rate: €79 | Annual Revenue: €17,166
- Несебър: 1,541 active listings | Occupancy: 52% | Daily Rate: €77 | Annual Revenue: €14,501
- Бургас: 827 active listings | Occupancy: 56% | Daily Rate: €75 | Annual Revenue: €15,258
- Свети Влас: 803 active listings | Occupancy: 49% | Daily Rate: €83 | Annual Revenue: €14,941
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Airbnb Market Performance in Bulgaria
Largest Airbnb Markets by Listings
Markets with the most active Airbnb listings. Large supply usually means established demand, but also more competition.
София, София Град
Варна, Bulgaria
Несебър, Бургас
Бургас, Bulgaria
Свети Влас, Несебър
Войводино, Марица
Поморие, Бургас
Велико Търново, Bulgaria
Бяла, Варна
Балчик, Добрич
Самоков, Софийска
Highest Revenue per Listing
Markets where the average listing earns the most per year. Revenue is not profit: check purchase prices and local rules before investing.
София, София Град
Балчик, Добрич
Варна, Bulgaria
Войводино, Марица
Велико Търново, Bulgaria
Бургас, Bulgaria
Бяла, Варна
Поморие, Бургас
Несебър, Бургас
Свети Влас, Несебър
Самоков, Софийска
Highest Occupancy Markets
Markets where listings are booked for the highest share of available nights.
София, София Град
Варна, Bulgaria
Бургас, Bulgaria
Войводино, Марица
Бяла, Варна
Поморие, Бургас
Несебър, Бургас
Свети Влас, Несебър
Велико Търново, Bulgaria
Балчик, Добрич
Самоков, Софийска
Highest Nightly Rate Markets
Markets with the highest average daily rates, usually luxury, beach, and ski destinations.
Балчик, Добрич
Самоков, Софийска
Бяла, Варна
Свети Влас, Несебър
Варна, Bulgaria
Несебър, Бургас
Бургас, Bulgaria
Поморие, Бургас
Велико Търново, Bulgaria
София, София Град
Войводино, Марица
Other countries in Europe
Compare Bulgaria with nearby Airbnb markets.
- France58%
- Italy60%
- Spain64%
- England59%
- Germany57%
- Croatia63%
- Greece65%
- Portugal63%
- Poland57%
- Norway53%
- Denmark63%
- Turkey55%
- Netherlands61%
- Sweden55%
- Austria55%
- Switzerland58%
- Scotland69%
- Belgium56%
- Romania51%
- Wales61%
- Albania53%
- Finland53%
- Montenegro58%
- Czech Republic60%
- Ireland63%
- Hungary63%
- Serbia52%
- Slovenia64%
- Northern Ireland57%
- Kosovo40%
- Luxembourg67%
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