Airbnb Occupancy Rates in Варна, Bulgaria(October 2026)

Source: GuestFavoritesLast updated: 2026-10-16

Airbnbs in Варна, Bulgaria earn an average of €17,166 per year, with a typical occupancy rate of 60% and daily rates averaging €79. There were 2,147 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Варна, Bulgaria.

Варна Airbnb Market Map (October 2026)

2,147 listings

Варна Market Performance

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Average Daily Rate (ADR)€79Average daily income from a booked room in Варна.
Occupancy Rate60% Indicates strong demand and frequent bookings.
Median Annual Revenue€17,166The usual yearly earnings for an Airbnb in Варна.
Active Listings2,147The total count of active short-term rental listings.

Bulgaria average: 53% occupancy, €78 per night.

Airbnb occupancy rates by city in Bulgaria

Period: March 2026 - September 2026

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How Often Will Your Airbnb Be Booked in Варна?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Варна is 60%, meaning properties are booked for about 217 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Варна

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
85%66%39%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Варна

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Варна?

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One of the most common questions for potential Airbnb hosts in Варна is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Варна

Best-in-class Airbnb properties (top 10%) in Варна achieve around €21,607 annually, while strong performers (top 25%) earn at least €14,921. Typical properties generate about €8,415 per year, and entry-level listings (bottom 25%) see earnings near €2,751, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Варна?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Варна is €79 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Варна

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€104per night€76per night€50per night€19per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Варна?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Варна market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€21,607
Strong Performers (25%)€14,921
Market Average€17,166
Entry Level (25%)€2,751
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €79 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Варна offers strong profitability potential with value-based market positioning. The combination of 60% occupancy and €79 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Варна?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Варна.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Варна Are Most Profitable for Airbnb?

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Not all areas within Варна perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,172
Daily Rate€84
Occupancy56%
Revenue€17,574
Active Listings788
Daily Rate€72
Occupancy63%
Revenue€16,819
Active Listings102
Daily Rate€97
Occupancy56%
Revenue€20,112
Active Listings80
Daily Rate€61
Occupancy58%
Revenue€13,188

Владислав Варненчик

Active Listings5
Daily Rate€--
Occupancy--%
Revenue€--

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