Airbnb Occupancy Rates in Gujan-Mestras, Gironde(November 2026)

Source: GuestFavoritesLast updated: 2026-11-02

Airbnbs in Gujan-Mestras, Gironde earn an average of €32,552 per year, with a typical occupancy rate of 55% and daily rates averaging €162. There were 750 listings published on Airbnb in November 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Gujan-Mestras, France.

Gujan-Mestras Airbnb Market Map (November 2026)

750 listings

Gujan-Mestras Market Performance

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Average Daily Rate (ADR)€162Average daily income from a booked room in Gujan-Mestras.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue€32,552The usual yearly earnings for an Airbnb in Gujan-Mestras.
Active Listings750The total count of active short-term rental listings.

France average: 58% occupancy, €138 per night.

Airbnb occupancy rates by city in France

Period: November 2025 - October 2026

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Airbnb market analytics dashboard for Gujan-Mestras, Gironde

How Often Will Your Airbnb Be Booked in Gujan-Mestras?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Gujan-Mestras is 55%, meaning properties are booked for about 201 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Gujan-Mestras

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
81%54%24%8%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Gujan-Mestras

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Gujan-Mestras?

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One of the most common questions for potential Airbnb hosts in Gujan-Mestras is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Gujan-Mestras

Best-in-class Airbnb properties (top 10%) in Gujan-Mestras achieve around €35,955 annually, while strong performers (top 25%) earn at least €19,672. Typical properties generate about €7,895 per year, and entry-level listings (bottom 25%) see earnings near €2,627, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Gujan-Mestras?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Gujan-Mestras is €162 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Gujan-Mestras

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€228per night€129per night€54per night€16per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Gujan-Mestras?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Gujan-Mestras market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€35,955
Strong Performers (25%)€19,672
Market Average€32,552
Entry Level (25%)€2,627
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €162 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Gujan-Mestras offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and €162 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Gujan-Mestras?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Gujan-Mestras.

Rules for new hosts

Can a new host open an entire-home rental here?

Yes. A permit is required.

Regulation level Moderate
  1. 2026Micro-BIC thresholds revised for income from 2026: EUR 83,600 with a 50% allowance for rated meublés; non-rated stay at EUR 15,000 and 30%.
  2. March 2026Decrees n° 2026-196 and 2026-197: platforms send rental data to a single public body (the DGE) through the 'API meublés'. The Conseil constitutionnel (decision 2025-1186 QPC) upholds the two-thirds co-ownership ban.
  3. May 2026Registration with a number required for every meublé de tourisme through a national online service (L.324-1-1 Code du tourisme), in line with EU Regulation 2024/1028. The national service is not yet open (expected Q4 2026), so town-hall numbers still apply.
  4. TodayNext change in 86 months
  5. 2034New change-of-use permits need a DPE of A–D (mainland), and every meublé that is not a primary residence must meet decent-housing energy standards.
Licence
PermitMunicipal
Zoning limits
In some areasNational
Building / HOA
Bylaws can ban itNational

In Gujan-Mestras an individual owner renting a second home to tourists needs a temporary change-of-use authorisation; companies (SARL, SCI, SAS) are not covered. There is currently no compensation or quota, but the commune presents this as a first observation stage and says limits per person or quotas may follow. A primary residence needs it only when let more than 120 days a year.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

93% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Nearly All Listings Registered

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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