United States Alabama
Gulf Shores / Orange Beach

Airbnb Occupancy Rates in Gulf Shores / Orange Beach, Alabama(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Gulf Shores / Orange Beach, Alabama earn an average of $98,425 per year, with a typical occupancy rate of 67% and daily rates averaging $405. There were 12,397 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Gulf Shores / Orange Beach, United States.

Gulf Shores / Orange Beach Airbnb Market Map (September 2026)

12,397 listings

Gulf Shores / Orange Beach Market Performance

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Average Daily Rate (ADR)$405Average daily income from a booked room in Gulf Shores / Orange Beach.
Occupancy Rate67% Indicates strong demand and frequent bookings.
Median Annual Revenue$98,425The usual yearly earnings for an Airbnb in Gulf Shores / Orange Beach.
Active Listings12,397The total count of active short-term rental listings.

Period: January 2026 - August 2026

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Airbnb market analytics dashboard for Gulf Shores / Orange Beach, Alabama

How Often Will Your Airbnb Be Booked in Gulf Shores / Orange Beach?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Gulf Shores / Orange Beach is 67%, meaning properties are booked for about 243 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Gulf Shores / Orange Beach

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%80%61%43%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Gulf Shores / Orange Beach

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Gulf Shores / Orange Beach?

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One of the most common questions for potential Airbnb hosts in Gulf Shores / Orange Beach is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Gulf Shores / Orange Beach

Best-in-class Airbnb properties (top 10%) in Gulf Shores / Orange Beach achieve around $146,753 annually, while strong performers (top 25%) earn at least $98,051. Typical properties generate about $63,638 per year, and entry-level listings (bottom 25%) see earnings near $38,216, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Gulf Shores / Orange Beach?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Gulf Shores / Orange Beach is $405 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Gulf Shores / Orange Beach

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$577per night$399per night$279per night$180per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Gulf Shores / Orange Beach?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Gulf Shores / Orange Beach market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$146,753
Strong Performers (25%)$98,051
Market Average$98,425
Entry Level (25%)$38,216
Profitability Factors
High Occupancy: 67% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $405 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Gulf Shores / Orange Beach offers excellent profitability potential with premium pricing opportunities. The combination of 67% occupancy and $405 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Gulf Shores / Orange Beach?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Gulf Shores / Orange Beach.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Gulf Shores / Orange Beach Are Most Profitable for Airbnb?

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Not all areas within Gulf Shores / Orange Beach perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings5,380
Daily Rate$419
Occupancy68%
Revenue$104,382
Active Listings4,426
Daily Rate$393
Occupancy66%
Revenue$95,902
Active Listings292
Daily Rate$204
Occupancy53%
Revenue$40,268
Active Listings166
Daily Rate$269
Occupancy55%
Revenue$54,681

Daphne

Active Listings95
Daily Rate$--
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Revenue$--

Bon Secour

Active Listings41
Daily Rate$--
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Revenue$--

Perdido Beach

Active Listings22
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Revenue$--

Elberta

Active Listings43
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Point Clear

Active Listings20
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Magnolia Springs

Active Listings18
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Silverhill

Active Listings20
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Lillian

Active Listings17
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Robertsdale

Active Listings14
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Summerdale

Active Listings10
Daily Rate$--
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Loxley

Active Listings13
Daily Rate$--
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Spanish Fort

Active Listings7
Daily Rate$--
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Bay Minette

Active Listings5
Daily Rate$--
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Stapleton

Active Listings2
Daily Rate$--
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Revenue$--

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