United States Alabama
Gulf Shores / Orange Beach

Airbnb Occupancy Rates in Gulf Shores / Orange Beach, Alabama(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Gulf Shores / Orange Beach, Alabama earn an average of $88,498 per year, with a typical occupancy rate of 61% and daily rates averaging $395. There were 12,179 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Gulf Shores / Orange Beach, United States.

Gulf Shores / Orange Beach Airbnb Market Map (October 2026)

12,179 listings

Gulf Shores / Orange Beach Market Performance

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Average Daily Rate (ADR)$395Average daily income from a booked room in Gulf Shores / Orange Beach.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual Revenue$88,498The usual yearly earnings for an Airbnb in Gulf Shores / Orange Beach.
Active Listings12,179The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

Get Live Gulf Shores / Orange Beach Market Intelligence

Discover detailed Gulf Shores / Orange Beach Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Gulf Shores / Orange Beach, Alabama

How Often Will Your Airbnb Be Booked in Gulf Shores / Orange Beach?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Gulf Shores / Orange Beach is 61%, meaning properties are booked for about 224 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Gulf Shores / Orange Beach

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
90%74%52%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Gulf Shores / Orange Beach

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Gulf Shores / Orange Beach?

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One of the most common questions for potential Airbnb hosts in Gulf Shores / Orange Beach is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Gulf Shores / Orange Beach

Best-in-class Airbnb properties (top 10%) in Gulf Shores / Orange Beach achieve around $128,803 annually, while strong performers (top 25%) earn at least $83,527. Typical properties generate about $51,822 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Gulf Shores / Orange Beach?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Gulf Shores / Orange Beach is $395 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Gulf Shores / Orange Beach

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$567per night$391per night$274per night$179per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Gulf Shores / Orange Beach?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Gulf Shores / Orange Beach market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$128,803
Strong Performers (25%)$83,527
Market Average$88,498
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $395 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Gulf Shores / Orange Beach offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and $395 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Gulf Shores / Orange Beach?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Gulf Shores / Orange Beach.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Gulf Shores / Orange Beach Are Most Profitable for Airbnb?

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Not all areas within Gulf Shores / Orange Beach perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings5,240
Daily Rate$406
Occupancy62%
Revenue$93,067
Active Listings4,334
Daily Rate$383
Occupancy60%
Revenue$85,170
Active Listings282
Daily Rate$201
Occupancy49%
Revenue$36,688
Active Listings166
Daily Rate$267
Occupancy54%
Revenue$53,248

Daphne

Active Listings93
Daily Rate$--
Occupancy--%
Revenue$--

Bon Secour

Active Listings43
Daily Rate$--
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Revenue$--

Elberta

Active Listings44
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Revenue$--

Perdido Beach

Active Listings22
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Point Clear

Active Listings20
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Magnolia Springs

Active Listings17
Daily Rate$--
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Revenue$--

Lillian

Active Listings20
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Summerdale

Active Listings12
Daily Rate$--
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Robertsdale

Active Listings14
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Silverhill

Active Listings16
Daily Rate$--
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Spanish Fort

Active Listings10
Daily Rate$--
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Loxley

Active Listings15
Daily Rate$--
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Bay Minette

Active Listings5
Daily Rate$--
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Stapleton

Active Listings2
Daily Rate$--
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Revenue$--

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