United States Alabama
Guntersville / Marshall County

Airbnb Occupancy Rates in Guntersville / Marshall County, Alabama(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Guntersville / Marshall County, Alabama earn an average of $32,451 per year, with a typical occupancy rate of 45% and daily rates averaging $197. There were 397 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Guntersville / Marshall County, United States.

Guntersville / Marshall County Airbnb Market Map (October 2026)

397 listings

Guntersville / Marshall County Market Performance

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Average Daily Rate (ADR)$197Average daily income from a booked room in Guntersville / Marshall County.
Occupancy Rate45% Shows moderate demand and chances for more bookings.
Median Annual Revenue$32,451The usual yearly earnings for an Airbnb in Guntersville / Marshall County.
Active Listings397The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

Get Live Guntersville / Marshall County Market Intelligence

Discover detailed Guntersville / Marshall County Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Guntersville / Marshall County, Alabama

How Often Will Your Airbnb Be Booked in Guntersville / Marshall County?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Guntersville / Marshall County is 45%, meaning properties are booked for about 165 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Guntersville / Marshall County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
80%61%40%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Guntersville / Marshall County

Peak Months

October, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Guntersville / Marshall County?

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One of the most common questions for potential Airbnb hosts in Guntersville / Marshall County is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Guntersville / Marshall County

Best-in-class Airbnb properties (top 10%) in Guntersville / Marshall County achieve around $55,553 annually, while strong performers (top 25%) earn at least $34,659. Typical properties generate about $19,928 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Guntersville / Marshall County?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Guntersville / Marshall County is $197 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Guntersville / Marshall County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$326per night$212per night$144per night$97per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Guntersville / Marshall County?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Guntersville / Marshall County market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$55,553
Strong Performers (25%)$34,659
Market Average$32,451
Profitability Factors
High Occupancy: 45% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $197 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Guntersville / Marshall County offers strong profitability potential with premium pricing opportunities. The combination of 45% occupancy and $197 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Guntersville / Marshall County?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Guntersville / Marshall County.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Guntersville / Marshall County Are Most Profitable for Airbnb?

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Not all areas within Guntersville / Marshall County perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings219
Daily Rate$194
Occupancy43%
Revenue$30,748

Grant

Active Listings94
Daily Rate$210
Occupancy50%
Revenue$38,942

Albertville

Active Listings26
Daily Rate$147
Occupancy46%
Revenue$25,044

Cherokee Ridge

Active Listings5
Daily Rate$465
Occupancy33%
Revenue$57,110

Arab

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

Boaz

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

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