Airbnb Occupancy Rates in Haarlem, Noord Holland(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Haarlem, Noord Holland earn an average of €56,055 per year, with a typical occupancy rate of 69% and daily rates averaging €223. There were 643 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Haarlem, Netherlands.

Haarlem Airbnb Market Map (September 2026)

643 listings

Haarlem Market Performance

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Average Daily Rate (ADR)€223Average daily income from a booked room in Haarlem.
Occupancy Rate69% Indicates strong demand and frequent bookings.
Median Annual Revenue€56,055The usual yearly earnings for an Airbnb in Haarlem.
Active Listings643The total count of active short-term rental listings.

Period: November 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Haarlem?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Haarlem is 69%, meaning properties are booked for about 251 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Haarlem

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
98%81%50%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Haarlem

Peak Months

May, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Haarlem?

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One of the most common questions for potential Airbnb hosts in Haarlem is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Haarlem

Best-in-class Airbnb properties (top 10%) in Haarlem achieve around €54,781 annually, while strong performers (top 25%) earn at least €34,390. Typical properties generate about €15,236 per year, and entry-level listings (bottom 25%) see earnings near €3,708, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Haarlem?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Haarlem is €223 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Haarlem

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€315per night€233per night€138per night€62per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Haarlem?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Haarlem market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€54,781
Strong Performers (25%)€34,390
Market Average€56,055
Entry Level (25%)€3,708
Profitability Factors
High Occupancy: 69% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €223 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Haarlem offers excellent profitability potential with premium pricing opportunities. The combination of 69% occupancy and €223 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Haarlem?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Haarlem.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Haarlem Are Most Profitable for Airbnb?

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Not all areas within Haarlem perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings146
Daily Rate€204
Occupancy65%
Revenue€49,194

Ter Kleefkwartier

Active Listings79
Daily Rate€248
Occupancy73%
Revenue€66,275

Haarlemmerhoutkwartier

Active Listings64
Daily Rate€269
Occupancy68%
Revenue€67,085

Zijlwegkwartier

Active Listings68
Daily Rate€213
Occupancy75%
Revenue€58,896

Duinwijk

Active Listings45
Daily Rate€--
Occupancy--%
Revenue€--

Transvaalwijk

Active Listings50
Daily Rate€--
Occupancy--%
Revenue€--

Houtvaartkwartier

Active Listings45
Daily Rate€--
Occupancy--%
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Te Zaanenkwartier

Active Listings36
Daily Rate€--
Occupancy--%
Revenue€--

Indischewijk

Active Listings30
Daily Rate€--
Occupancy--%
Revenue€--

Amsterdamsewijk

Active Listings19
Daily Rate€--
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Revenue€--

Slachthuiswijk

Active Listings9
Daily Rate€--
Occupancy--%
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Europawijk

Active Listings12
Daily Rate€--
Occupancy--%
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Vogelenwijk

Active Listings9
Daily Rate€--
Occupancy--%
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Boerhaavewijk

Active Listings6
Daily Rate€--
Occupancy--%
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Vondelkwartier

Active Listings5
Daily Rate€--
Occupancy--%
Revenue€--

Waarder En Veerpolder

Active Listings5
Daily Rate€--
Occupancy--%
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Parkwijk

Active Listings6
Daily Rate€--
Occupancy--%
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Delftwijk

Active Listings2
Daily Rate€--
Occupancy--%
Revenue€--

Molenwijk

Active Listings1
Daily Rate€--
Occupancy--%
Revenue€--

Spaarndam

Active Listings4
Daily Rate€--
Occupancy--%
Revenue€--

Meerwijk

Active Listings2
Daily Rate€--
Occupancy--%
Revenue€--

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