Airbnb Occupancy Rates in Hackney, Greater London (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Hackney, Greater London earn an average of £39,410 per year, with a typical occupancy rate of 65% and daily rates averaging £169. There were 2,343 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hackney, England.

Hackney Airbnb Market Heatmap (October 2025)

2,343 listings

Hackney Market Performance

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Average Daily Rate (ADR) £169 Average daily income from a booked room in Hackney.
Occupancy Rate 65% Indicates strong demand and frequent bookings.
Median Annual Revenue £39,410 The usual yearly earnings for an Airbnb in Hackney.
Active Listings 2,343 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Hackney?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hackney is 65%, meaning properties are booked for about 236 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hackney

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
99% 83% 55% 9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hackney

Peak Months

May, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hackney?

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One of the most common questions for potential Airbnb hosts in Hackney is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hackney

Best-in-class Airbnb properties (top 10%) in Hackney achieve around £50,594 annually, while strong performers (top 25%) earn at least £31,492. Typical properties generate about £14,909 per year, and entry-level listings (bottom 25%) see earnings near £1,883, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Hackney?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Hackney Airbnb market currently features 2,343 active listings with an average occupancy rate of 65%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

October 2024 1,894 Airbnbs
↑ 24% vs
September 2025 2,343 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 24% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Hackney.

Strategic Entry into Hackney Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Hackney?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hackney is £169 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hackney

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£255 per night £180 per night £122 per night £40 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hackney?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hackney market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £50,594
Strong Performers (25%) £31,492
Market Average £39,410
Entry Level (25%) £1,883
Profitability Factors
High Occupancy: 65% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £169 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Hackney offers excellent profitability potential with premium pricing opportunities. The combination of 65% occupancy and £169 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hackney?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hackney.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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