Airbnb Occupancy Rates in Hereford, County Of Herefordshire(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Hereford, County Of Herefordshire earn an average of £25,268 per year, with a typical occupancy rate of 62% and daily rates averaging £112. There were 123 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hereford, England.

Hereford Airbnb Market Map (July 2026)

123 listings

Hereford Market Performance

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Average Daily Rate (ADR)£112Average daily income from a booked room in Hereford.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual Revenue£25,268The usual yearly earnings for an Airbnb in Hereford.
Active Listings123The total count of active short-term rental listings.

Period: July 2025 - June 2026

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Airbnb market analytics dashboard for Hereford, County Of Herefordshire

How Often Will Your Airbnb Be Booked in Hereford?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hereford is 62%, meaning properties are booked for about 226 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hereford

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
90%78%61%40%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hereford

Peak Months

July, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hereford?

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One of the most common questions for potential Airbnb hosts in Hereford is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hereford

Best-in-class Airbnb properties (top 10%) in Hereford achieve around £34,816 annually, while strong performers (top 25%) earn at least £26,476. Typical properties generate about £17,974 per year, and entry-level listings (bottom 25%) see earnings near £8,979, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Hereford?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Hereford Airbnb market currently features 123 active listings with an average occupancy rate of 62%. This represents a developing market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

June 2025100 Airbnbs
↑ 23%vs
June 2026123 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 23% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Hereford.

Strategic Entry into Hereford Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Hereford?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hereford is £112 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hereford

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£179per night£134per night£100per night£77per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hereford?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hereford market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£34,816
Strong Performers (25%)£26,476
Market Average£25,268
Entry Level (25%)£8,979
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £112 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Hereford offers excellent profitability potential with competitive pricing advantages. The combination of 62% occupancy and £112 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hereford?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hereford.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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