Airbnb Occupancy Rates in Hillsborough, Florida(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Hillsborough, Florida earn an average of $40,406 per year, with a typical occupancy rate of 59% and daily rates averaging $187. There were 5,896 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hillsborough, United States.

Hillsborough Airbnb Market Map (September 2026)

5,896 listings

Hillsborough Market Performance

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Average Daily Rate (ADR)$187Average daily income from a booked room in Hillsborough.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue$40,406The usual yearly earnings for an Airbnb in Hillsborough.
Active Listings5,896The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Hillsborough?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hillsborough is 59%, meaning properties are booked for about 216 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hillsborough

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%81%62%34%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hillsborough

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

January, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hillsborough?

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One of the most common questions for potential Airbnb hosts in Hillsborough is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hillsborough

Best-in-class Airbnb properties (top 10%) in Hillsborough achieve around $73,917 annually, while strong performers (top 25%) earn at least $45,401. Typical properties generate about $24,798 per year, and entry-level listings (bottom 25%) see earnings near $11,055, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Hillsborough?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hillsborough is $187 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hillsborough

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$327per night$210per night$133per night$75per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hillsborough?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hillsborough market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$73,917
Strong Performers (25%)$45,401
Market Average$40,406
Entry Level (25%)$11,055
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $187 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Hillsborough offers strong profitability potential with premium pricing opportunities. The combination of 59% occupancy and $187 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hillsborough?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hillsborough.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Hillsborough Are Most Profitable for Airbnb?

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Not all areas within Hillsborough perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,155
Daily Rate$191
Occupancy59%
Revenue$41,552
Active Listings585
Daily Rate$195
Occupancy59%
Revenue$42,604
Active Listings245
Daily Rate$177
Occupancy61%
Revenue$39,602
Active Listings143
Daily Rate$291
Occupancy61%
Revenue$65,618
Active Listings235
Daily Rate$--
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Active Listings145
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Active Listings220
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Active Listings129
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Temple Terrace

Active Listings96
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Riverview

Active Listings98
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Lutz

Active Listings65
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Northdale

Active Listings66
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Active Listings101
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Carrollwood

Active Listings74
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Palm River Clair Mel

Active Listings67
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University

Active Listings70
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Plant City

Active Listings54
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Thonotosassa

Active Listings45
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Keystone

Active Listings41
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Gibsonton

Active Listings43
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Valrico

Active Listings45
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Bloomingdale

Active Listings37
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Westchase

Active Listings18
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Mango

Active Listings26
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Seffner

Active Listings13
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Progress Village

Active Listings24
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Sun City Center

Active Listings14
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Wimauma

Active Listings14
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Fish Hawk

Active Listings4
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Balm

Active Listings6
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Cheval

Active Listings6
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Dover

Active Listings7
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Pebble Creek

Active Listings1
Daily Rate$--
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