Airbnb Occupancy Rates in Isla Mujeres, Quintana Roo(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Isla Mujeres, Quintana Roo earn an average of $74,496 per year, with a typical occupancy rate of 61% and daily rates averaging $335. There were 987 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Isla Mujeres, Mexico.

Isla Mujeres Airbnb Market Map (April 2026)

987 listings

Isla Mujeres Market Performance

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Average Daily Rate (ADR)$335Average daily income from a booked room in Isla Mujeres.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual Revenue$74,496The usual yearly earnings for an Airbnb in Isla Mujeres.
Active Listings987The total count of active short-term rental listings.

Period: November 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Isla Mujeres?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Isla Mujeres is 61%, meaning properties are booked for about 222 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Isla Mujeres

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
39%33%24%9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Isla Mujeres

Peak Months

January, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, July

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Isla Mujeres?

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One of the most common questions for potential Airbnb hosts in Isla Mujeres is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Isla Mujeres

Best-in-class Airbnb properties (top 10%) in Isla Mujeres achieve around $127,630 annually, while strong performers (top 25%) earn at least $60,900. Typical properties generate about $24,953 per year, and entry-level listings (bottom 25%) see earnings near $7,519, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Isla Mujeres?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Isla Mujeres Airbnb market currently features 987 active listings with an average occupancy rate of 61%. This represents a moderately competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

November 20251,085 Airbnbs
↓ 9%vs
March 2026987 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 9% over the past year. This consolidation suggests focusing on quality and differentiation for Airbnb investment in Isla Mujeres.

Strategic Entry into Isla Mujeres Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Isla Mujeres?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Isla Mujeres is $335 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Isla Mujeres

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$296per night$142per night$59per night$22per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Isla Mujeres?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Isla Mujeres market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$127,630
Strong Performers (25%)$60,900
Market Average$74,496
Entry Level (25%)$7,519
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $335 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Isla Mujeres offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and $335 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Isla Mujeres?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Isla Mujeres.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Isla Mujeres Are Most Profitable for Airbnb?

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Not all areas within Isla Mujeres perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings711
Daily Rate$309
Occupancy61%
Revenue$70,014
Active Listings230
Daily Rate$470
Occupancy56%
Revenue$97,559

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