Airbnb Occupancy Rates in Juárez, Chihuahua(June 2026)

Source: GuestFavoritesLast updated: 2026-06-10

Airbnbs in Juárez, Chihuahua earn an average of $217,412 per year, with a typical occupancy rate of 57% and daily rates averaging $1,053. There were 1,294 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Juárez, Mexico.

Juárez Airbnb Market Map (June 2026)

1,294 listings

Juárez Market Performance

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Average Daily Rate (ADR)$1,053Average daily income from a booked room in Juárez.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue$217,412The usual yearly earnings for an Airbnb in Juárez.
Active Listings1,294The total count of active short-term rental listings.

Period: November 2025 - May 2026

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How Often Will Your Airbnb Be Booked in Juárez?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Juárez is 57%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Juárez

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%76%48%7%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Juárez

Peak Months

April, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Juárez?

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One of the most common questions for potential Airbnb hosts in Juárez is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Juárez

Best-in-class Airbnb properties (top 10%) in Juárez achieve around $344,124 annually, while strong performers (top 25%) earn at least $233,669. Typical properties generate about $127,507 per year, and entry-level listings (bottom 25%) see earnings near $17,666, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Juárez?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Juárez Airbnb market currently features 1,294 active listings with an average occupancy rate of 57%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Juárez Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Juárez?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Juárez is $1,053 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Juárez

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$1,643per night$1,123per night$820per night$376per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Juárez?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Juárez market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$344,124
Strong Performers (25%)$233,669
Market Average$217,412
Entry Level (25%)$17,666
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $1,053 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Juárez offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and $1,053 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Juárez?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Juárez.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Juárez Are Most Profitable for Airbnb?

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Not all areas within Juárez perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,265
Daily Rate$1,034
Occupancy56%
Revenue$214,953

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