Airbnb Occupancy Rates in Juárez, Nuevo León(August 2026)

Source: GuestFavoritesLast updated: 2026-08-20

Airbnbs in Juárez, Nuevo León earn an average of $199,114 per year, with a typical occupancy rate of 45% and daily rates averaging $1,202. There were 180 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Juárez, Mexico.

Juárez Airbnb Market Map (August 2026)

180 listings

Juárez Market Performance

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Average Daily Rate (ADR)$1,202Average daily income from a booked room in Juárez.
Occupancy Rate45% Shows moderate demand and chances for more bookings.
Median Annual Revenue$199,114The usual yearly earnings for an Airbnb in Juárez.
Active Listings180The total count of active short-term rental listings.

Period: November 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Juárez?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Juárez is 45%, meaning properties are booked for about 166 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Juárez

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
80%51%15%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Juárez

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Juárez?

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One of the most common questions for potential Airbnb hosts in Juárez is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Juárez

Best-in-class Airbnb properties (top 10%) in Juárez achieve around $271,468 annually, while strong performers (top 25%) earn at least $149,119. Typical properties generate about $44,625 per year, and entry-level listings (bottom 25%) see earnings near $0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Juárez?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Juárez is $1,202 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Juárez

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$1,913per night$1,061per night$567per night$0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Juárez?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Juárez market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$271,468
Strong Performers (25%)$149,119
Market Average$199,114
Entry Level (25%)$0
Profitability Factors
High Occupancy: 45% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $1,202 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Juárez offers strong profitability potential with premium pricing opportunities. The combination of 45% occupancy and $1,202 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Juárez?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Juárez.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Juárez Are Most Profitable for Airbnb?

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Not all areas within Juárez perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings106
Daily Rate$945
Occupancy50%
Revenue$175,532

Jardines De La Silla (Jardines)

Active Listings48
Daily Rate$1,762
Occupancy32%
Revenue$207,780

Monte Kristal

Active Listings10
Daily Rate$807
Occupancy46%
Revenue$138,362

Arboledas De San Roque

Active Listings5
Daily Rate$1,340
Occupancy31%
Revenue$154,350

Anzures

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

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