Airbnb Occupancy Rates in Kent, England(August 2026)

Source: GuestFavoritesLast updated: 2026-08-20

Airbnbs in Kent, England earn an average of £30,527 per year, with a typical occupancy rate of 53% and daily rates averaging £158. There were 6,720 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Kent, England.

Kent Airbnb Market Map (August 2026)

6,720 listings

Kent Market Performance

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Average Daily Rate (ADR)£158Average daily income from a booked room in Kent.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual Revenue£30,527The usual yearly earnings for an Airbnb in Kent.
Active Listings6,720The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Kent?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Kent is 53%, meaning properties are booked for about 193 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Kent

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
89%68%41%12%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Kent

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Kent?

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One of the most common questions for potential Airbnb hosts in Kent is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Kent

Best-in-class Airbnb properties (top 10%) in Kent achieve around £40,297 annually, while strong performers (top 25%) earn at least £25,608. Typical properties generate about £13,690 per year, and entry-level listings (bottom 25%) see earnings near £3,343, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Kent?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Kent is £158 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Kent

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£244per night£155per night£106per night£48per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Kent?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Kent market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£40,297
Strong Performers (25%)£25,608
Market Average£30,527
Entry Level (25%)£3,343
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £158 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Kent offers strong profitability potential with premium pricing opportunities. The combination of 53% occupancy and £158 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Kent?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Kent.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Kent Are Most Profitable for Airbnb?

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Not all areas within Kent perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings538
Daily Rate£164
Occupancy53%
Revenue£32,345
Active Listings524
Daily Rate£172
Occupancy51%
Revenue£32,225
Active Listings393
Daily Rate£155
Occupancy49%
Revenue£28,214
Active Listings308
Daily Rate£144
Occupancy57%
Revenue£30,227
Active Listings251
Daily Rate£--
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Active Listings292
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Lydd

Active Listings99
Daily Rate£--
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Active Listings151
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Hythe

Active Listings94
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Active Listings109
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Southborough

Active Listings81
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Walmer

Active Listings79
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Active Listings100
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Westgate On Sea

Active Listings48
Daily Rate£--
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Active Listings101
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Rusthall

Active Listings76
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Birchington

Active Listings77
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Active Listings83
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Cranbrook & Sissinghurst

Active Listings41
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Sandgate

Active Listings57
Daily Rate£--
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New Romney

Active Listings46
Daily Rate£--
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Active Listings64
Daily Rate£--
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Biddenden

Active Listings40
Daily Rate£--
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Leysdown

Active Listings61
Daily Rate£--
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Tenterden

Active Listings58
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Sandwich

Active Listings59
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Dover

Active Listings51
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St. Margaret's At Cliffe

Active Listings51
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Ash

Active Listings29
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Tovil

Active Listings64
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Benenden

Active Listings35
Daily Rate£--
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Minster On Sea

Active Listings33
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Dymchurch

Active Listings35
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Faversham

Active Listings30
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Goudhurst

Active Listings32
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Active Listings38
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South Willesborough & Newtown

Active Listings35
Daily Rate£--
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Sevenoaks

Active Listings29
Daily Rate£--
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