Airbnb Occupancy Rates in La Réunion, France(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in La Réunion, France earn an average of €25,943 per year, with a typical occupancy rate of 66% and daily rates averaging €108. There were 7,039 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in La Réunion, France.

La Réunion Airbnb Market Map (March 2026)

7,039 listings

La Réunion Market Performance

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Average Daily Rate (ADR)€108Average daily income from a booked room in La Réunion.
Occupancy Rate66% Indicates strong demand and frequent bookings.
Median Annual Revenue€25,943The usual yearly earnings for an Airbnb in La Réunion.
Active Listings7,039The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in La Réunion?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in La Réunion is 66%, meaning properties are booked for about 240 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in La Réunion

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
98%84%58%18%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in La Réunion

Peak Months

December, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in La Réunion?

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One of the most common questions for potential Airbnb hosts in La Réunion is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in La Réunion

Best-in-class Airbnb properties (top 10%) in La Réunion achieve around €38,364 annually, while strong performers (top 25%) earn at least €23,148. Typical properties generate about €12,921 per year, and entry-level listings (bottom 25%) see earnings near €3,305, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in La Réunion?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The La Réunion Airbnb market currently features 7,039 active listings with an average occupancy rate of 66%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

March 20256,689 Airbnbs
↑ 5%vs
February 20267,039 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 5% over the past year. This stability provides predictable market conditions for Airbnb investment in La Réunion.

Strategic Entry into La Réunion Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in La Réunion?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in La Réunion is €108 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in La Réunion

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€201per night€118per night€71per night€32per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in La Réunion?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the La Réunion market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€38,364
Strong Performers (25%)€23,148
Market Average€25,943
Entry Level (25%)€3,305
Profitability Factors
High Occupancy: 66% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €108 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: La Réunion offers excellent profitability potential with competitive pricing advantages. The combination of 66% occupancy and €108 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in La Réunion?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in La Réunion.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in La Réunion Are Most Profitable for Airbnb?

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Not all areas within La Réunion perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,907
Daily Rate€126
Occupancy69%
Revenue€32,226
Active Listings972
Daily Rate€100
Occupancy66%
Revenue€24,391
Active Listings685
Daily Rate€102
Occupancy70%
Revenue€26,202
Active Listings614
Daily Rate€67
Occupancy68%
Revenue€16,898
Active Listings444
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Les Trois Bassins

Active Listings83
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Active Listings101
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Salazie

Active Listings82
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Entre Deux

Active Listings91
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Sainte Marie

Active Listings94
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Saint Benoît

Active Listings71
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La Plaine Des Palmistes

Active Listings77
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Sainte Suzanne

Active Listings60
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Saint Philippe

Active Listings66
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Sainte Rose

Active Listings50
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Bras Panon

Active Listings23
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Le Port

Active Listings17
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