Airbnb Occupancy Rates in Bordeaux, Nouvelle Aquitaine(March 2026)
The Bordeaux, Nouvelle Aquitaine short-term rental market currently features 2,499 active listings, with a median annual revenue of €28,296 and an average occupancy rate of 63%. With an average daily rate (ADR) of €124, the city continues to be a top-tier destination for both wine enthusiasts and business travelers. These metrics reflect a robust and maturing market in the heart of the world’s most famous wine region, as of March 2026.
Bordeaux is a city of timeless elegance, characterized by its UNESCO-listed 18th-century architecture, the vibrant Quays along the Garonne, and its world-class culinary scene. From the historic streets of the Golden Triangle to the trendy, revitalized districts of Chartrons and Bassins à Flot, the city offers a diverse range of investment opportunities. However, the market environment is increasingly defined by strict municipal regulations designed to preserve the city’s housing stock, making strategic neighborhood selection and full compliance with local laws more important than ever.
Bordeaux Airbnb Market Map (March 2026)
Bordeaux Market Performance
Period: March 2025 - February 2026
Is Airbnb a Good Investment in Bordeaux?
Bordeaux is a lucrative but highly restrictive market. While it offers strong revenue potential and consistent demand, the city’s strict “compensation” rules for secondary residences and the new 90-day limit for primary homes make it a challenging environment for new full-time investors. For those who already own property or are hosting in their primary residence, the market remains one of France’s strongest performers.
Market Comparison (France)
| City | Annual Revenue | Occupancy Rate | Avg Daily Rate |
|---|---|---|---|
| Bordeaux | €28,296 | 63% | €124 |
| Paris | €58,983 | 71% | €227 |
| Nice | €36,035 | 68% | €146 |
| Marseille | €25,330 | 64% | €109 |
| Lyon | €23,183 | 62% | €103 |
Bordeaux’s annual revenue is higher than Marseille and Lyon, making it a premium choice for investors who can navigate the regulatory hurdles, which are now nearly as strict as those in Paris.
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How Often Will Your Airbnb Be Booked in Bordeaux?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Bordeaux is 63%, meaning properties are booked for about 228 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Bordeaux
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 97% | 81% | 55% | 17% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Bordeaux
September, November
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, July
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Bordeaux?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Bordeaux is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Bordeaux
Best-in-class Airbnb properties (top 10%) in Bordeaux achieve around €36,405 annually, while strong performers (top 25%) earn at least €22,963. Typical properties generate about €12,435 per year, and entry-level listings (bottom 25%) see earnings near €2,765, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Bordeaux?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Bordeaux and what makes them successful.
How Competitive is the Airbnb Market in Bordeaux?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Bordeaux Airbnb market currently features 2,499 active listings with an average occupancy rate of 63%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Bordeaux Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Target mid-range market segment
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Bordeaux?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Bordeaux is €124 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Bordeaux
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €200per night | €128per night | €85per night | €43per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Bordeaux?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bordeaux market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Bordeaux?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bordeaux.
Current Regulatory Status
78% compliance indicates strict regulatory enforcement in this market.
Bordeaux has implemented some of the most rigorous short-term rental controls in France to protect the local housing supply. All hosts must obtain a mandatory 13-digit registration number via the official municipal portal and display it on all listings.
Key regulations include:
- 90-Day Limit: As of January 2026, primary residences are limited to 90 days of rental per year (down from the previous 120-day limit).
- Mandatory Compensation: For secondary residences, owners must provide “compensation” by converting a non-residential space (like an office) into a long-term residential unit of equivalent size within the same sector.
- Loi Le Meur & DPE: All short-term rentals must now meet minimum energy efficiency standards (DPE Class E or higher). Properties with a “G” or “F” rating may face bans or non-renewal of authorizations.
- Tax Abatement Reductions: The tax abatement for non-classified rentals has been reduced to 30%, removing much of the previous fiscal advantage over long-term rentals.
For more details, consult the Bordeaux City Guide for Owners.
Bordeaux Market Analysis
Seasonal Occupancy Patterns
Bordeaux’s rental market is heavily influenced by the wine calendar and a growing cultural events scene. Demand peaks during the summer months (June to September) and during major international trade fairs.
- High Season (June - Sept): Maximum occupancy driven by wine tourism and the Bordeaux Fête le Vin (June). ADRs are at their highest during these months.
- Shoulder Season (May & October): Strong demand from business travelers and visitors attending the Foire Internationale de Bordeaux (May) or the grape harvest (September/October).
- Low Season (Nov - April): While occupancy dips, Bordeaux’s status as a regional business capital and its world-class museums keep the market active year-round.
The city’s high-speed TGV connection to Paris (just 2 hours) has transformed Bordeaux into a prime destination for “workations” and weekend city breaks.
Which Areas in Bordeaux Are Most Profitable for Airbnb?
Explore All Areas →Top Performing Neighborhoods
The heart of Bordeaux’s short-term rental market is concentrated in its central historic districts. Bordeaux Centre is the primary driver, delivering a strong annual revenue of €31,297 with a consistent occupancy rate of 64%. Nearby, the Chartrons & Jardin Public area is a premium performer, commanding an impressive annual revenue of €32,028 thanks to its trendy boutiques and proximity to the river.
Luxury & Premium Districts
For those targeting a high-end clientele, Caudéran stands out as a top-tier residential area, achieving one of the city’s highest ADRs at €141 and an annual revenue of €31,034. This district is favored by families and long-stay guests looking for a quieter, more upscale atmosphere while remaining close to the city center.
Emerging & Growth Markets
The La Bastide district, located on the right bank of the Garonne, has emerged as a high-growth area. With an annual revenue of €27,344 and an ADR of €121, it offers a more modern alternative to the historic center, appealing to a younger demographic and business travelers attracted by the Darwin Ecosystem and new residential developments.
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