Airbnb Occupancy Rates in La Rochelle, Charente-Maritime(November 2026)

Source: GuestFavoritesLast updated: 2026-11-02

Airbnbs in La Rochelle, Charente-Maritime earn an average of €23,471 per year, with a typical occupancy rate of 63% and daily rates averaging €102. There were 1,650 listings published on Airbnb in November 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in La Rochelle, France.

La Rochelle Airbnb Market Map (November 2026)

1,650 listings

La Rochelle Market Performance

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Average Daily Rate (ADR)€102Average daily income from a booked room in La Rochelle.
Occupancy Rate63% Indicates strong demand and frequent bookings.
Median Annual Revenue€23,471The usual yearly earnings for an Airbnb in La Rochelle.
Active Listings1,650The total count of active short-term rental listings.

France average: 58% occupancy, €138 per night.

Airbnb occupancy rates by city in France

Period: November 2025 - October 2026

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Airbnb market analytics dashboard for La Rochelle, Charente-Maritime

How Often Will Your Airbnb Be Booked in La Rochelle?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in La Rochelle is 63%, meaning properties are booked for about 230 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in La Rochelle

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
97%77%49%17%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in La Rochelle

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in La Rochelle?

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One of the most common questions for potential Airbnb hosts in La Rochelle is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in La Rochelle

Best-in-class Airbnb properties (top 10%) in La Rochelle achieve around €28,013 annually, while strong performers (top 25%) earn at least €19,002. Typical properties generate about €10,633 per year, and entry-level listings (bottom 25%) see earnings near €3,408, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in La Rochelle?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in La Rochelle is €102 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in La Rochelle

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€154per night€103per night€72per night€35per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in La Rochelle?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the La Rochelle market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€28,013
Strong Performers (25%)€19,002
Market Average€23,471
Entry Level (25%)€3,408
Profitability Factors
High Occupancy: 63% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €102 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: La Rochelle offers excellent profitability potential with competitive pricing advantages. The combination of 63% occupancy and €102 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in La Rochelle?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in La Rochelle.

Rules for new hosts

Can a new host open an entire-home rental here?

Only in some areas. A permit is required, granted case by case.

Regulation level High
  1. June 2023Rules tightened for La Rochelle (deliberation of 20 Oct 2022): one permanent change-of-use permit per person.
  2. January 2025First court rulings against owners who rented without a change-of-use permit.
  3. November 2025Agglomeration council adopts a new meublé de tourisme regulation (compensation zones, mixed-rental permits).
  4. TodayNo change scheduled
New licences
Limited to some areasMunicipal
Licence
Discretionary permitMunicipal
Zoning limits
In some areasNational

The La Rochelle agglomeration adopted a new meublé de tourisme regulation on 13 November 2025. Renting a second home or an investment property year-round needs a permanent change-of-use permit. In Centre-Ville, Les Minimes and Le Gabut, that permit requires compensation (converting equivalent space into long-term housing, or buying commercialité rights). One-year renewable temporary permits cover only 'mixed' rentals (student or mobility lease plus tourist season) and annexes of a main home, with at most 3 per individual across the 10 high-demand communes. Primary residences remain at the national 120-night cap, and the city has taken non-compliant owners to court.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

95% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Nearly All Listings Registered

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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