Airbnb Occupancy Rates in Laguna, Criciúma(June 2026)

Source: GuestFavoritesLast updated: 2026-06-10

Airbnbs in Laguna, Criciúma earn an average of R$55,029 per year, with a typical occupancy rate of 38% and daily rates averaging R$394. There were 888 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Laguna, Brazil.

Laguna Airbnb Market Map (June 2026)

888 listings

Laguna Market Performance

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Average Daily Rate (ADR)R$394Average daily income from a booked room in Laguna.
Occupancy Rate38% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$55,029The usual yearly earnings for an Airbnb in Laguna.
Active Listings888The total count of active short-term rental listings.

Period: January 2026 - May 2026

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How Often Will Your Airbnb Be Booked in Laguna?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Laguna is 38%, meaning properties are booked for about 140 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Laguna

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
55%30%6%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Laguna

Peak Months

March, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

September, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Laguna?

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One of the most common questions for potential Airbnb hosts in Laguna is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Laguna

Best-in-class Airbnb properties (top 10%) in Laguna achieve around R$59,141 annually, while strong performers (top 25%) earn at least R$29,810. Typical properties generate about R$5,731 per year, and entry-level listings (bottom 25%) see earnings near R$0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Laguna?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Laguna Airbnb market currently features 888 active listings with an average occupancy rate of 38%. This represents a moderately competitive market environment where market development offers potential for early adopters.

Strategic Entry into Laguna Airbnb Market

Competitive Positioning
  • Offer budget-friendly options to capture price-sensitive guests
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Laguna?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Laguna is R$394 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Laguna

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$503per nightR$299per nightR$89per nightR$0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Laguna?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Laguna market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$59,141
Strong Performers (25%)R$29,810
Market AverageR$55,029
Entry Level (25%)R$0
Profitability Factors
High Occupancy: 38% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$394 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Laguna offers developing profitability potential with premium pricing opportunities. The combination of 38% occupancy and R$394 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Laguna?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Laguna.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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