Airbnb Occupancy Rates in London, Middlesex(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in London, Middlesex earn an average of $29,916 per year, with a typical occupancy rate of 55% and daily rates averaging $148. There were 531 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in London, Canada.

London Airbnb Market Map (October 2026)

531 listings

London Market Performance

Access Complete Data →
Average Daily Rate (ADR)$148Average daily income from a booked room in London.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue$29,916The usual yearly earnings for an Airbnb in London.
Active Listings531The total count of active short-term rental listings.

Canada average: 60% occupancy, $284 per night.

Airbnb occupancy rates by city in Canada

Period: February 2026 - September 2026

Get Live London Market Intelligence

Discover detailed London Airbnb Analytics and explore real-time market data to make accurate investment decisions.

Explore Real-time Analytics
Airbnb market analytics dashboard for London, Middlesex

How Often Will Your Airbnb Be Booked in London?

View Demand Patterns →

Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in London is 55%, meaning properties are booked for about 202 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in London

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
93%77%50%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in London

Peak Months

September, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in London?

Calculate Earnings →

One of the most common questions for potential Airbnb hosts in London is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in London

Best-in-class Airbnb properties (top 10%) in London achieve around $46,321 annually, while strong performers (top 25%) earn at least $30,361. Typical properties generate about $18,456 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in London?

Smart Pricing Tools →

Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in London is $148 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in London

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$246per night$164per night$115per night$79per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in London?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the London market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$46,321
Strong Performers (25%)$30,361
Market Average$29,916
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $148 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: London offers strong profitability potential with competitive pricing advantages. The combination of 55% occupancy and $148 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in London?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in London.

Rules for new hosts

New hosts can't currently open an entire-home short-term rental in this market.

In London a short-term accommodation (28 nights or less) can be licensed only at the provider's resident address, plus in most cases one legal unit on the same property, so a newcomer cannot rent a separate home. Since 31 March 2026 property-standards and fire inspections are mandatory, and from 1 October 2026 each provider may hold only one licence; condo units need the board's written authorisation. A 4% Municipal Accommodation Tax applies.

Regulation levelClosed to new hosts
  1. February 2023Short-term accommodation licence required
  2. March 2026Mandatory property-standards and fire inspections
  3. October 2026One short-term accommodation per provider
  4. TodayNo change scheduled
Primary residence only
YesMunicipal
Licence
PermitMunicipal
Building / HOA
Approval requiredMunicipal

Last checked October 21, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Explore Other Markets in Canada

Airbnb Occupancy Rates in Toronto, Ontario

Toronto Metropolitan Area, Canada

6,180 Active Listings

Airbnb Occupancy Rates in Montreal, Quebec

Montreal, Canada

4,624 Active Listings

Airbnb Occupancy Rates in Calgary, Alberta

Calgary Metropolitan Area, Canada

4,564 Active Listings

Airbnb Occupancy Rates in Vancouver, British Columbia

Greater Vancouver, Canada

3,625 Active Listings

Airbnb Occupancy Rates in Edmonton, Alberta

Edmonton Metropolitan Area, Canada

2,733 Active Listings

Airbnb Occupancy Rates in Whistler, British Columbia

Squamish Lillooet, Canada

2,453 Active Listings

Airbnb Occupancy Rates in Canmore, Alberta

Alberta Rockies, Canada

1,925 Active Listings

Airbnb Occupancy Rates in Muskoka, Ontario

Canada

1,755 Active Listings

Airbnb Occupancy Rates in Quebec, Quebec

Quebec, Canada

1,482 Active Listings

Airbnb Occupancy Rates in Mont Tremblant, Quebec

Les Laurentides, Canada

1,100 Active Listings