Airbnb Occupancy Rates in Maidstone, Kent(August 2026)

Source: GuestFavoritesLast updated: 2026-08-19

Airbnbs in Maidstone, Kent earn an average of £28,546 per year, with a typical occupancy rate of 53% and daily rates averaging £147. There were 427 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Maidstone, England.

Maidstone Airbnb Market Map (August 2026)

427 listings

Maidstone Market Performance

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Average Daily Rate (ADR)£147Average daily income from a booked room in Maidstone.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual Revenue£28,546The usual yearly earnings for an Airbnb in Maidstone.
Active Listings427The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Maidstone?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Maidstone is 53%, meaning properties are booked for about 194 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Maidstone

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
89%68%40%7%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Maidstone

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Maidstone?

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One of the most common questions for potential Airbnb hosts in Maidstone is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Maidstone

Best-in-class Airbnb properties (top 10%) in Maidstone achieve around £38,755 annually, while strong performers (top 25%) earn at least £24,526. Typical properties generate about £12,421 per year, and entry-level listings (bottom 25%) see earnings near £1,571, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Maidstone?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Maidstone is £147 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Maidstone

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£220per night£147per night£96per night£25per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Maidstone?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Maidstone market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£38,755
Strong Performers (25%)£24,526
Market Average£28,546
Entry Level (25%)£1,571
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £147 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Maidstone offers strong profitability potential with competitive pricing advantages. The combination of 53% occupancy and £147 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Maidstone?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Maidstone.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Maidstone Are Most Profitable for Airbnb?

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Not all areas within Maidstone perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings100
Daily Rate£116
Occupancy55%
Revenue£23,473

Tovil

Active Listings64
Daily Rate£111
Occupancy52%
Revenue£21,455

Lenham

Active Listings26
Daily Rate£194
Occupancy44%
Revenue£31,678

Boughton Monchelsea

Active Listings17
Daily Rate£150
Occupancy62%
Revenue£34,080

Headcorn

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Yalding

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Chart Sutton

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Marden

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

West Farleigh

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Harrietsham

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Hollingbourne

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Thurnham

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Loose

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Otterden

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Ulcombe

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Detling

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Collier Street

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Sutton Valence

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Staplehurst

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Leeds

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Stockbury

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Hucking

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

East Farleigh

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Hunton

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Bearsted

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Broomfield And Kingswood

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Boughton Malherbe

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Barming

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Frinsted

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Wormshill

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Otham

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

East Sutton

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Downswood

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Linton

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Wichling

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Coxheath

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Nettlestead

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

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