Airbnb Occupancy Rates in Marrakech, Marrakesh Prefecture(September 2026)
Airbnbs in Marrakech, Marrakesh Prefecture earn an average of DH268,459 per year, with a typical occupancy rate of 57% and daily rates averaging DH1,295. There were 13,935 listings published on Airbnb in September 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Marrakech, Morocco.
Marrakech Airbnb Market Map (September 2026)
Marrakech Market Performance
Period: March 2026 - August 2026
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How Often Will Your Airbnb Be Booked in Marrakech?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Marrakech is 57%, meaning properties are booked for about 207 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Marrakech
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 87% | 68% | 25% | 0% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Marrakech
May, April
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
November, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, February
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Marrakech?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Marrakech is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Marrakech
Best-in-class Airbnb properties (top 10%) in Marrakech achieve around DH368,124 annually, while strong performers (top 25%) earn at least DH168,760. Typical properties generate about DH51,904 per year, and entry-level listings (bottom 25%) see earnings near DH0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Marrakech?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Marrakech and what makes them successful.
What Should You Charge for Your Airbnb in Marrakech?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Marrakech is DH1,295 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Marrakech
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| DH1,860per night | DH811per night | DH453per night | DH0per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Marrakech?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Marrakech market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Marrakech?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Marrakech.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Marrakech Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Marrakech perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
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