Airbnb Occupancy Rates in Marrakesh Prefecture, Marrakech Safi / مراكش أسفي(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Marrakesh Prefecture, Marrakech Safi / مراكش أسفي earn an average of DH342,133 per year, with a typical occupancy rate of 57% and daily rates averaging DH1,639. There were 17,139 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Marrakesh Prefecture, Morocco.

Marrakesh Prefecture Airbnb Market Map (September 2026)

17,139 listings

Marrakesh Prefecture Market Performance

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Average Daily Rate (ADR)DH1,639Average daily income from a booked room in Marrakesh Prefecture.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual RevenueDH342,133The usual yearly earnings for an Airbnb in Marrakesh Prefecture.
Active Listings17,139The total count of active short-term rental listings.

Period: March 2026 - August 2026

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Airbnb market analytics dashboard for Marrakesh Prefecture, Marrakech Safi / مراكش أسفي

How Often Will Your Airbnb Be Booked in Marrakesh Prefecture?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Marrakesh Prefecture is 57%, meaning properties are booked for about 209 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Marrakesh Prefecture

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
87%68%26%0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Marrakesh Prefecture

Peak Months

May, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Marrakesh Prefecture?

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One of the most common questions for potential Airbnb hosts in Marrakesh Prefecture is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Marrakesh Prefecture

Best-in-class Airbnb properties (top 10%) in Marrakesh Prefecture achieve around DH535,674 annually, while strong performers (top 25%) earn at least DH199,642. Typical properties generate about DH58,792 per year, and entry-level listings (bottom 25%) see earnings near DH0, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Marrakesh Prefecture?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Marrakesh Prefecture is DH1,639 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Marrakesh Prefecture

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
DH2,811per nightDH981per nightDH474per nightDH0per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Marrakesh Prefecture?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Marrakesh Prefecture market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)DH535,674
Strong Performers (25%)DH199,642
Market AverageDH342,133
Entry Level (25%)DH0
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: DH1,639 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Marrakesh Prefecture offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and DH1,639 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Marrakesh Prefecture?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Marrakesh Prefecture.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Marrakesh Prefecture Are Most Profitable for Airbnb?

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Not all areas within Marrakesh Prefecture perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings13,957
Daily RateDH1,295
Occupancy56%
RevenueDH268,668
Active Listings1,258
Daily RateDH2,983
Occupancy60%
RevenueDH664,177
Active Listings579
Daily RateDH4,461
Occupancy60%
RevenueDH977,987
Active Listings636
Daily RateDH2,158
Occupancy58%
RevenueDH456,978
Active Listings181
Daily RateDH--
Occupancy--%
RevenueDH--
Active Listings171
Daily RateDH--
Occupancy--%
RevenueDH--

Saada

Active Listings90
Daily RateDH--
Occupancy--%
RevenueDH--

Agafay

Active Listings31
Daily RateDH--
Occupancy--%
RevenueDH--

Souihla

Active Listings21
Daily RateDH--
Occupancy--%
RevenueDH--

Harbil

Active Listings42
Daily RateDH--
Occupancy--%
RevenueDH--

Loudaya

Active Listings12
Daily RateDH--
Occupancy--%
RevenueDH--

Ait Imour

Active Listings6
Daily RateDH--
Occupancy--%
RevenueDH--

M'nabha

Active Listings2
Daily RateDH--
Occupancy--%
RevenueDH--

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