United States
Massachusetts

Airbnb Occupancy Rates in Massachusetts, United States(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Massachusetts, United States earn an average of $96,878 per year, with a typical occupancy rate of 61% and daily rates averaging $435. There were 17,812 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Massachusetts, United States.

Massachusetts Airbnb Market Map (September 2026)

17,812 listings

Massachusetts Market Performance

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Average Daily Rate (ADR)$435Average daily income from a booked room in Massachusetts.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual Revenue$96,878The usual yearly earnings for an Airbnb in Massachusetts.
Active Listings17,812The total count of active short-term rental listings.

Period: January 2026 - August 2026

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Airbnb market analytics dashboard for Massachusetts, United States

How Often Will Your Airbnb Be Booked in Massachusetts?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Massachusetts is 61%, meaning properties are booked for about 223 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Massachusetts

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
90%70%40%22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Massachusetts

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Massachusetts?

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One of the most common questions for potential Airbnb hosts in Massachusetts is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Massachusetts

Best-in-class Airbnb properties (top 10%) in Massachusetts achieve around $128,496 annually, while strong performers (top 25%) earn at least $76,560. Typical properties generate about $37,304 per year, and entry-level listings (bottom 25%) see earnings near $16,166, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Massachusetts?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Massachusetts is $435 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Massachusetts

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$630per night$389per night$207per night$102per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Massachusetts?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Massachusetts market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$128,496
Strong Performers (25%)$76,560
Market Average$96,878
Entry Level (25%)$16,166
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $435 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Massachusetts offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and $435 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Massachusetts?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Massachusetts.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Massachusetts Are Most Profitable for Airbnb?

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Not all areas within Massachusetts perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,759
Daily Rate$313
Occupancy64%
Revenue$74,024
Active Listings421
Daily Rate$1,248
Occupancy64%
Revenue$296,031
Active Listings760
Daily Rate$565
Occupancy62%
Revenue$128,429
Active Listings779
Daily Rate$514
Occupancy63%
Revenue$118,891
Active Listings409
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East Dennis

Active Listings85
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Sagamore

Active Listings88
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Active Listings142
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Lenox

Active Listings97
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Great Barrington

Active Listings99
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Active Listings109
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New Bedford

Active Listings95
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Lee

Active Listings93
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Springfield

Active Listings93
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