Airbnb Occupancy Rates in Montana, United States(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Montana, United States earn an average of $59,435 per year, with a typical occupancy rate of 43% and daily rates averaging $375. There were 10,918 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Montana, United States.

Montana Airbnb Market Map (June 2026)

10,918 listings

Montana Market Performance

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Average Daily Rate (ADR)$375Average daily income from a booked room in Montana.
Occupancy Rate43% Shows moderate demand and chances for more bookings.
Median Annual Revenue$59,435The usual yearly earnings for an Airbnb in Montana.
Active Listings10,918The total count of active short-term rental listings.

Period: January 2026 - May 2026

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Airbnb market analytics dashboard for Montana, United States

How Often Will Your Airbnb Be Booked in Montana?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Montana is 43%, meaning properties are booked for about 158 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Montana

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
83%60%28%1%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Montana

Peak Months

February, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Montana?

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One of the most common questions for potential Airbnb hosts in Montana is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Montana

Best-in-class Airbnb properties (top 10%) in Montana achieve around $106,001 annually, while strong performers (top 25%) earn at least $39,060. Typical properties generate about $14,894 per year, and entry-level listings (bottom 25%) see earnings near $576, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Montana?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Montana Airbnb market currently features 10,918 active listings with an average occupancy rate of 43%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Montana Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Montana?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Montana is $375 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Montana

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$616per night$284per night$146per night$15per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Montana?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Montana market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$106,001
Strong Performers (25%)$39,060
Market Average$59,435
Entry Level (25%)$576
Profitability Factors
High Occupancy: 43% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $375 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Montana offers strong profitability potential with premium pricing opportunities. The combination of 43% occupancy and $375 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Montana?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Montana.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Montana Are Most Profitable for Airbnb?

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Not all areas within Montana perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings958
Daily Rate$885
Occupancy53%
Revenue$174,201
Active Listings1,034
Daily Rate$486
Occupancy41%
Revenue$73,124
Active Listings428
Daily Rate$241
Occupancy48%
Revenue$42,741
Active Listings319
Daily Rate$346
Occupancy36%
Revenue$45,709
Active Listings434
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West Glacier

Active Listings82
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Active Listings159
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Cooke City

Active Listings67
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Gallatin Gateway

Active Listings73
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South Glastonbury

Active Listings67
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Active Listings165
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Four Corners

Active Listings98
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Active Listings151
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Helena Flats

Active Listings92
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Martin City

Active Listings81
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East Glacier Park Village

Active Listings75
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Active Listings145
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Emigrant

Active Listings53
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Hungry Horse

Active Listings74
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Corwin Springs

Active Listings38
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Polson

Active Listings87
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Hamilton

Active Listings73
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Somers

Active Listings58
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Evergreen

Active Listings50
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Seeley Lake

Active Listings59
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Babb

Active Listings38
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Ennis

Active Listings38
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Philipsburg

Active Listings42
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Dillon

Active Listings49
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Rexford

Active Listings37
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