Airbnb Occupancy Rates in Montana, United States(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Montana, United States earn an average of $77,568 per year, with a typical occupancy rate of 57% and daily rates averaging $376. There were 11,699 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Montana, United States.

Montana Airbnb Market Map (September 2026)

11,699 listings

Montana Market Performance

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Average Daily Rate (ADR)$376Average daily income from a booked room in Montana.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue$77,568The usual yearly earnings for an Airbnb in Montana.
Active Listings11,699The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Montana?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Montana is 57%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Montana

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
89%72%46%20%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Montana

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

January, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Montana?

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One of the most common questions for potential Airbnb hosts in Montana is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Montana

Best-in-class Airbnb properties (top 10%) in Montana achieve around $129,654 annually, while strong performers (top 25%) earn at least $63,264. Typical properties generate about $31,629 per year, and entry-level listings (bottom 25%) see earnings near $11,573, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Montana?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Montana is $376 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Montana

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$654per night$342per night$192per night$70per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Montana?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Montana market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$129,654
Strong Performers (25%)$63,264
Market Average$77,568
Entry Level (25%)$11,573
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $376 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Montana offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and $376 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Montana?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Montana.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Montana Are Most Profitable for Airbnb?

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Not all areas within Montana perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings931
Daily Rate$800
Occupancy54%
Revenue$158,016
Active Listings1,110
Daily Rate$561
Occupancy54%
Revenue$112,556
Active Listings457
Daily Rate$372
Occupancy66%
Revenue$90,613
Active Listings356
Daily Rate$418
Occupancy56%
Revenue$85,621
Active Listings433
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West Glacier

Active Listings89
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Hungry Horse

Active Listings92
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Martin City

Active Listings88
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Active Listings161
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South Glastonbury

Active Listings69
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East Glacier Park Village

Active Listings94
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Active Listings100
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Active Listings160
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Somers

Active Listings66
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Cooke City

Active Listings71
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Gallatin Gateway

Active Listings68
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Active Listings100
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Active Listings153
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Emigrant

Active Listings52
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Evergreen

Active Listings67
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Babb

Active Listings45
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Seeley Lake

Active Listings71
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Corwin Springs

Active Listings40
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Batavia

Active Listings44
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Hamilton

Active Listings77
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Ennis

Active Listings42
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Philipsburg

Active Listings43
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Dillon

Active Listings45
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