Airbnb Occupancy Rates in Mugla, Muğla(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Mugla, Muğla earn an average of ₺2,130,891 per year, with a typical occupancy rate of 56% and daily rates averaging ₺10,472. There were 2,200 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Mugla, Turkey.

Mugla Airbnb Market Map (September 2026)

2,200 listings

Mugla Market Performance

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Average Daily Rate (ADR)₺10,472Average daily income from a booked room in Mugla.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue₺2,130,891The usual yearly earnings for an Airbnb in Mugla.
Active Listings2,200The total count of active short-term rental listings.

Period: March 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Mugla?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Mugla is 56%, meaning properties are booked for about 203 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Mugla

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
76%50%32%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Mugla

Peak Months

July, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

April, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Mugla?

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One of the most common questions for potential Airbnb hosts in Mugla is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Mugla

Best-in-class Airbnb properties (top 10%) in Mugla achieve around ₺2,653,666 annually, while strong performers (top 25%) earn at least ₺1,700,670. Typical properties generate about ₺873,984 per year, and entry-level listings (bottom 25%) see earnings near ₺324,204, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Mugla?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Mugla is ₺10,472 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Mugla

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
₺13,360per night₺9,414per night₺4,791per night₺1,727per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Mugla?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Mugla market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)₺2,653,666
Strong Performers (25%)₺1,700,670
Market Average₺2,130,891
Entry Level (25%)₺324,204
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: ₺10,472 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Mugla offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and ₺10,472 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Mugla?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Mugla.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Mugla Are Most Profitable for Airbnb?

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Not all areas within Mugla perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings721
Daily Rate₺11,773
Occupancy59%
Revenue₺2,554,410
Active Listings851
Daily Rate₺9,313
Occupancy55%
Revenue₺1,882,614
Active Listings262
Daily Rate₺9,249
Occupancy55%
Revenue₺1,879,007
Active Listings197
Daily Rate₺10,142
Occupancy52%
Revenue₺1,925,456
Active Listings46
Daily Rate₺--
Occupancy--%
Revenue₺--

Yatağan

Active Listings2
Daily Rate₺--
Occupancy--%
Revenue₺--

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