Turkey
Muğla

Airbnb Occupancy Rates in Muğla, Turkey(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Muğla, Turkey earn an average of ₺2,489,998 per year, with a typical occupancy rate of 56% and daily rates averaging ₺12,142. There were 10,504 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Muğla, Turkey.

Muğla Airbnb Market Map (September 2026)

10,504 listings

Muğla Market Performance

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Average Daily Rate (ADR)₺12,142Average daily income from a booked room in Muğla.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue₺2,489,998The usual yearly earnings for an Airbnb in Muğla.
Active Listings10,504The total count of active short-term rental listings.

Period: March 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Muğla?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Muğla is 56%, meaning properties are booked for about 205 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Muğla

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
76%50%31%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Muğla

Peak Months

February, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, April

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Muğla?

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One of the most common questions for potential Airbnb hosts in Muğla is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Muğla

Best-in-class Airbnb properties (top 10%) in Muğla achieve around ₺3,069,790 annually, while strong performers (top 25%) earn at least ₺1,908,644. Typical properties generate about ₺914,142 per year, and entry-level listings (bottom 25%) see earnings near ₺328,382, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Muğla?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Muğla is ₺12,142 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Muğla

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
₺14,920per night₺10,009per night₺5,247per night₺1,825per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Muğla?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Muğla market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)₺3,069,790
Strong Performers (25%)₺1,908,644
Market Average₺2,489,998
Entry Level (25%)₺328,382
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: ₺12,142 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Muğla offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and ₺12,142 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Muğla?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Muğla.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Muğla Are Most Profitable for Airbnb?

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Not all areas within Muğla perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings5,115
Daily Rate₺12,100
Occupancy57%
Revenue₺2,556,272
Active Listings1,462
Daily Rate₺19,202
Occupancy53%
Revenue₺3,754,414
Active Listings2,200
Daily Rate₺10,472
Occupancy55%
Revenue₺2,130,933
Active Listings819
Daily Rate₺7,785
Occupancy55%
Revenue₺1,574,640
Active Listings362
Daily Rate₺--
Occupancy--%
Revenue₺--
Active Listings319
Daily Rate₺--
Occupancy--%
Revenue₺--
Active Listings242
Daily Rate₺--
Occupancy--%
Revenue₺--

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