Airbnb Occupancy Rates in Naples / Marco Island, Florida(October 2026)
Airbnbs in Naples / Marco Island, Florida earn an average of $75,687 per year, with a typical occupancy rate of 55% and daily rates averaging $379. There were 4,814 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Naples / Marco Island, United States.
Naples / Marco Island Airbnb Market Map (October 2026)
Naples / Marco Island Market Performance
United States average: 55% occupancy, $302 per night.
Airbnb occupancy rates by city in the United StatesPeriod: January 2026 - September 2026
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How Often Will Your Airbnb Be Booked in Naples / Marco Island?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Naples / Marco Island is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Naples / Marco Island
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) |
|---|---|---|
| 89% | 71% | 43% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance |
Seasonal Occupancy Patterns in Naples / Marco Island
July, March
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
October, August
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, September
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Naples / Marco Island?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Naples / Marco Island is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Naples / Marco Island
Best-in-class Airbnb properties (top 10%) in Naples / Marco Island achieve around $118,222 annually, while strong performers (top 25%) earn at least $74,389. Typical properties generate about $37,152 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Naples / Marco Island?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Naples / Marco Island and what makes them successful.
What Should You Charge for Your Airbnb in Naples / Marco Island?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Naples / Marco Island is $379 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Naples / Marco Island
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| $584per night | $393per night | $240per night | $83per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Naples / Marco Island?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Naples / Marco Island market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Naples / Marco Island?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Naples / Marco Island.
Registration Numbers on Airbnb
None of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Naples / Marco Island Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Naples / Marco Island perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Pelican Marsh
Lely
Vineyards
Pelican Bay
Orangetree
Pine Ridge
Heritage Bay
Everglades
Goodland
Ave Maria
Naples Manor
Chokoloskee
Plantation Island
Immokalee
View All 21 submarkets
Get complete profitability analysis and investment ROI for every neighborhood.
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