Airbnb Occupancy Rates in Nayarit, Mexico(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Nayarit, Mexico earn an average of $48,644 per year, with a typical occupancy rate of 53% and daily rates averaging $251. There were 9,795 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Nayarit, Mexico.

Nayarit Airbnb Market Map (May 2026)

9,795 listings

Nayarit Market Performance

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Average Daily Rate (ADR)$251Average daily income from a booked room in Nayarit.
Occupancy Rate53% Indicates strong demand and frequent bookings.
Median Annual Revenue$48,644The usual yearly earnings for an Airbnb in Nayarit.
Active Listings9,795The total count of active short-term rental listings.

Period: November 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Nayarit?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Nayarit is 53%, meaning properties are booked for about 194 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Nayarit

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
89%70%38%4%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Nayarit

Peak Months

March, January

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Nayarit?

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One of the most common questions for potential Airbnb hosts in Nayarit is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Nayarit

Best-in-class Airbnb properties (top 10%) in Nayarit achieve around $69,824 annually, while strong performers (top 25%) earn at least $35,044. Typical properties generate about $12,954 per year, and entry-level listings (bottom 25%) see earnings near $1,456, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Nayarit?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Nayarit Airbnb market currently features 9,795 active listings with an average occupancy rate of 53%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

November 20259,137 Airbnbs
↑ 7%vs
April 20269,795 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 7% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Nayarit.

Strategic Entry into Nayarit Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Nayarit?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Nayarit is $251 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Nayarit

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$411per night$212per night$99per night$18per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Nayarit?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Nayarit market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$69,824
Strong Performers (25%)$35,044
Market Average$48,644
Entry Level (25%)$1,456
Profitability Factors
High Occupancy: 53% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $251 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Nayarit offers strong profitability potential with premium pricing opportunities. The combination of 53% occupancy and $251 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Nayarit?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Nayarit.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Nayarit Are Most Profitable for Airbnb?

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Not all areas within Nayarit perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,731
Daily Rate$249
Occupancy57%
Revenue$52,657
Active Listings2,042
Daily Rate$191
Occupancy59%
Revenue$41,509
Active Listings848
Daily Rate$304
Occupancy50%
Revenue$56,212
Active Listings1,325
Daily Rate$175
Occupancy53%
Revenue$34,458
Active Listings1,183
Daily Rate$--
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Active Listings235
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Active Listings431
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Active Listings114
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Active Listings160
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Active Listings128
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Santa María Del Oro

Active Listings62
Daily Rate$--
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San Vicente

Active Listings87
Daily Rate$--
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Paraíso Escondido [Colonia]

Active Listings47
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Xalisco

Active Listings36
Daily Rate$--
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El Porvenir

Active Listings23
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Ixtlán Del Río

Active Listings25
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Las Varas

Active Listings14
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Mecatán

Active Listings2
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Compostela

Active Listings12
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Tecuala

Active Listings7
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San José Del Valle

Active Listings15
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Pantanal

Active Listings3
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Santiago Ixcuintla

Active Listings6
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Ruiz

Active Listings3
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Acaponeta

Active Listings7
Daily Rate$--
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Zacualpan

Active Listings7
Daily Rate$--
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Amatlán De Cañas

Active Listings3
Daily Rate$--
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San Cayetano

Active Listings2
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Valle De Banderas

Active Listings1
Daily Rate$--
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Ahuacatlán

Active Listings9
Daily Rate$--
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La Labor

Active Listings1
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Jala

Active Listings3
Daily Rate$--
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San Juan De Abajo

Active Listings1
Daily Rate$--
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Revenue$--

La Cantera

Active Listings1
Daily Rate$--
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Jesús María

Active Listings1
Daily Rate$--
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Revenue$--

San Pedro Lagunillas

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

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