Airbnb Occupancy Rates in Nerja, Andalucía (February 2026)

Source: GuestFavorites Last updated: 2026-02-02

Airbnbs in Nerja, Andalucía earn an average of €32,351 per year, with a typical occupancy rate of 67% and daily rates averaging €136. There were 2,311 listings published on Airbnb in February 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Nerja, Spain.

Nerja Airbnb Market Map (February 2026)

2,311 listings

Nerja Market Performance

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Average Daily Rate (ADR) €136 Average daily income from a booked room in Nerja.
Occupancy Rate 67% Indicates strong demand and frequent bookings.
Median Annual Revenue €32,351 The usual yearly earnings for an Airbnb in Nerja.
Active Listings 2,311 The total count of active short-term rental listings.

Period: February 2025 - January 2026

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How Often Will Your Airbnb Be Booked in Nerja?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Nerja is 67%, meaning properties are booked for about 243 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Nerja

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
96% 78% 49% 22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Nerja

Peak Months

October, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Nerja?

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One of the most common questions for potential Airbnb hosts in Nerja is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Nerja

Best-in-class Airbnb properties (top 10%) in Nerja achieve around €44,424 annually, while strong performers (top 25%) earn at least €27,802. Typical properties generate about €15,366 per year, and entry-level listings (bottom 25%) see earnings near €5,846, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Nerja?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Nerja Airbnb market currently features 2,311 active listings with an average occupancy rate of 67%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

February 2025 1,732 Airbnbs
↑ 33% vs
January 2026 2,311 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 33% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Nerja.

Strategic Entry into Nerja Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Nerja?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Nerja is €136 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Nerja

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€210 per night €136 per night €93 per night €46 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Nerja?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Nerja market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €44,424
Strong Performers (25%) €27,802
Market Average €32,351
Entry Level (25%) €5,846
Profitability Factors
High Occupancy: 67% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €136 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Nerja offers excellent profitability potential with competitive pricing advantages. The combination of 67% occupancy and €136 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Nerja?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Nerja.

Current Regulatory Status

85% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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