Airbnb Occupancy Rates in North Norfolk, Norfolk (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in North Norfolk, Norfolk earn an average of £46,035 per year, with a typical occupancy rate of 60% and daily rates averaging £218. There were 3,499 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in North Norfolk, England.

North Norfolk Airbnb Market Heatmap (October 2025)

3,499 listings

North Norfolk Market Performance

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Average Daily Rate (ADR) £218 Average daily income from a booked room in North Norfolk.
Occupancy Rate 60% Indicates strong demand and frequent bookings.
Median Annual Revenue £46,035 The usual yearly earnings for an Airbnb in North Norfolk.
Active Listings 3,499 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in North Norfolk?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in North Norfolk is 60%, meaning properties are booked for about 220 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in North Norfolk

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
93% 74% 47% 14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in North Norfolk

Peak Months

July, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in North Norfolk?

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One of the most common questions for potential Airbnb hosts in North Norfolk is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in North Norfolk

Best-in-class Airbnb properties (top 10%) in North Norfolk achieve around £67,008 annually, while strong performers (top 25%) earn at least £36,839. Typical properties generate about £17,575 per year, and entry-level listings (bottom 25%) see earnings near £4,002, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in North Norfolk?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The North Norfolk Airbnb market currently features 3,499 active listings with an average occupancy rate of 60%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

October 2024 3,237 Airbnbs
↑ 8% vs
September 2025 3,499 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 8% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in North Norfolk.

Strategic Entry into North Norfolk Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in North Norfolk?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in North Norfolk is £218 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in North Norfolk

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£361 per night £214 per night £123 per night £47 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in North Norfolk?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the North Norfolk market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £67,008
Strong Performers (25%) £36,839
Market Average £46,035
Entry Level (25%) £4,002
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £218 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: North Norfolk offers excellent profitability potential with premium pricing opportunities. The combination of 60% occupancy and £218 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in North Norfolk?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in North Norfolk.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in North Norfolk Are Most Profitable for Airbnb?

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Not all areas within North Norfolk perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 398
Daily Rate £223
Occupancy 63%
Revenue £51,756
Active Listings 319
Daily Rate £188
Occupancy 57%
Revenue £39,603
Active Listings 238
Daily Rate £194
Occupancy 60%
Revenue £42,766
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Daily Rate £259
Occupancy 56%
Revenue £53,900
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