Airbnb Occupancy Rates in Oulu, Pohjois Pohjanmaa(October 2026)

Source: GuestFavoritesLast updated: 2026-10-15

Airbnbs in Oulu, Pohjois Pohjanmaa earn an average of €17,319 per year, with a typical occupancy rate of 57% and daily rates averaging €83. There were 602 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Oulu, Finland.

Oulu Airbnb Market Map (October 2026)

602 listings

Oulu Market Performance

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Average Daily Rate (ADR)€83Average daily income from a booked room in Oulu.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue€17,319The usual yearly earnings for an Airbnb in Oulu.
Active Listings602The total count of active short-term rental listings.

Finland average: 53% occupancy, €122 per night.

Airbnb occupancy rates by city in Finland

Period: March 2026 - September 2026

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How Often Will Your Airbnb Be Booked in Oulu?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Oulu is 57%, meaning properties are booked for about 209 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Oulu

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%79%57%28%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Oulu

Peak Months

August, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Oulu?

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One of the most common questions for potential Airbnb hosts in Oulu is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Oulu

Best-in-class Airbnb properties (top 10%) in Oulu achieve around €26,309 annually, while strong performers (top 25%) earn at least €20,242. Typical properties generate about €13,867 per year, and entry-level listings (bottom 25%) see earnings near €6,377, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Oulu?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Oulu is €83 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Oulu

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€126per night€91per night€72per night€56per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Oulu?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Oulu market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€26,309
Strong Performers (25%)€20,242
Market Average€17,319
Entry Level (25%)€6,377
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €83 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Oulu offers strong profitability potential with value-based market positioning. The combination of 57% occupancy and €83 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Oulu?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Oulu.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Oulu Are Most Profitable for Airbnb?

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Not all areas within Oulu perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings284
Daily Rate€80
Occupancy61%
Revenue€18,043

Tuira

Active Listings38
Daily Rate€86
Occupancy53%
Revenue€16,968

Koskela

Active Listings32
Daily Rate€86
Occupancy54%
Revenue€17,282

Oulunsuu

Active Listings35
Daily Rate€66
Occupancy56%
Revenue€13,775

Höyhtyä

Active Listings34
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Kello

Active Listings19
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Kaijonharju

Active Listings18
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Haukipudas

Active Listings13
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Hiukkavaara

Active Listings10
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Pateniemi

Active Listings11
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Oulunsalo

Active Listings16
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Kaakkuri

Active Listings15
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Myllyoja

Active Listings10
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Puolivälinkangas

Active Listings10
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Jääli

Active Listings6
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Nuottasaari

Active Listings9
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Kiiminki

Active Listings7
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Sanginsuu

Active Listings7
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Korvensuora

Active Listings6
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Yli Ii

Active Listings6
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Kaukovainio

Active Listings7
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Maikkula

Active Listings5
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Ylikiiminki

Active Listings4
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