Airbnb Occupancy Rates in Oxford, Oxfordshire(September 2026)
- Annual revenue: £39,846 per listing
- Occupancy: 64%
- ADR: £170
- Active listings: 938
Oxford’s college skyline, Bodleian Library tours, and conference traffic at the Examination Schools fill short-stay calendars alongside parents’ weekends, May Morning, and Thames Path walkers. Most inventory now sits on the Oxford city landing (878 listings), with smaller pools in east Oxford parishes such as Old Marston and Littlemore.
Underwrite parking, bus links, and walking times to the High Street before you match the district average.
Oxford Airbnb Market Map (September 2026)
Oxford Market Performance
Period: September 2025 - August 2026
Is Airbnb a Good Investment in Oxford?
YES. Oxford district rewards hosts who serve university-adjacent demand with honest transport links and compliant planning across 938 active listings.
Who tends to invest well
- Buyers targeting Oxford city flats and houses within easy reach of colleges, conference venues, and the rail station.
- Hosts who can market parking and garden space in east Oxford parishes for parents’ weekends and graduation clusters.
- Operators comparing Thames Valley university towns before committing to urban stock.
Stronger fit elsewhere
- Cambridge for a rival university town with 688 listings at £34,752.
- Oxfordshire for Cotswolds and Blenheim country-house demand beyond the city district.
- Greater London for national-scale corporate and leisure volume at £52,447 revenue.
| Market | Avg revenue | Occupancy | What rules imply |
|---|---|---|---|
| Oxford | £39,846 | 64% | City council; Article 4 in parts of east Oxford |
| Oxford city | £40,338 | 64% | Same council; dense student housing scrutiny |
| Cambridge | £34,752 | 66% | Parallel university-town planning checks |
| Oxfordshire | £41,126 | 59% | County mix: Cotswolds versus city |
| Wiltshire | £33,993 | 57% | Heritage downs; lower listing density |
Oxford City Council has used Article 4 directions to restrict new whole-house holiday use in some east Oxford wards. Confirm your street before exchange.
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How Often Will Your Airbnb Be Booked in Oxford?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Oxford is 64%, meaning properties are booked for about 234 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Oxford
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 94% | 80% | 58% | 20% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Oxford
May, September
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, November
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, March
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Oxford?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Oxford is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Oxford
Best-in-class Airbnb properties (top 10%) in Oxford achieve around £55,156 annually, while strong performers (top 25%) earn at least £35,813. Typical properties generate about £19,846 per year, and entry-level listings (bottom 25%) see earnings near £4,775, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Oxford?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Oxford and what makes them successful.
Oxford Market Analysis
Conference delegates and visiting fellows
Mid-week bookings from conference traffic at the Examination Schools and departmental events reward flats with strong Wi-Fi, desk space, and flexible check-in. Oxford city stock fills when guests can walk or cycle to colleges without relying on scarce city-centre parking.
Parents’ weekends and graduation clusters
Spring and early summer bring family groups who need two- and three-bedroom houses with spare sofa beds. Old Marston (20 listings, £35,727 revenue) and Risinghurst (20 listings) carry village-green charm with bus links to the High Street when parking is guaranteed.
Thames Path and heritage visitors
Weekend walkers and museum tourists book year-round when listings spell out cycling routes and honest travel times to the city centre. Littlemore (13 listings) and Blackbird Leys (7 listings) offer lower entry prices for hosts priced below the £40,338 city average.
What Are the Airbnb Regulations in Oxford?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Oxford.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Before listing in Oxford, work through this checklist. Oxford City Council is the planning authority for the whole district:
Check Article 4 coverage. Whole-house short-term use may need planning permission in designated east Oxford wards. Use the Oxford planning portal and consider a Lawful Development Certificate if title deeds are unclear.
Confirm lawful holiday-use status. College-area flats and HMO conversions face extra scrutiny. Verify use class before purchase.
Register when the national STR scheme goes live. Track GOV.UK registration guidance.
Business rates versus council tax. If available 140+ days/year and let 70+ days in 12 months, the property may be rated as self-catering. See GOV.UK self-catering rules.
Fire and guest safety. Paying-guest accommodation must meet fire, gas, electrical, and EPC standards under England’s holiday-let rules.
Tax and waste. Declare rental income to HMRC. Use commercial waste collection where the city council requires it for holiday lets.
Neighbour relations. Oxford’s dense student housing stock means complaint-driven enforcement is more common than in rural counties. Keep guest registers and house rules visible.
What Should You Charge for Your Airbnb in Oxford?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Oxford is £170 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Oxford
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| £254per night | £189per night | £128per night | £57per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Oxford?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Oxford market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
Which Areas in Oxford Are Most Profitable for Airbnb?
Explore All Areas →Oxford district parishes wrap the city core. £39,846 district-wide revenue is driven mainly by the Oxford city pool, with east and south-east wards adding family-house stock.
Top Performing Localities
Oxford: 878 listings averaging £40,338 at 64% occupancy. College weekends, conference weeks, and city-break demand in one landing.
Old Marston: 20 listings at £35,727 with 69% occupancy. Village-green charm and city bus links east of the core.
Risinghurst And Sandhills: 20 listings earning £33,723. Family houses with garden space for longer parents’ weekends.
Littlemore: 13 listings at £27,142. South-east Oxford demand for hospital and university visitors.
Thames Valley comparisons
Cambridge: 688 listings at £34,752. The natural university-town benchmark outside Oxfordshire.
Oxfordshire: 3,474 listings county-wide. Use when your thesis spans Blenheim, Henley, or Cotswolds villages beyond the city district.
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