England
Oxfordshire

Airbnb Occupancy Rates in Oxfordshire, England(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Oxfordshire, England earn an average of £41,126 per year, with a typical occupancy rate of 59% and daily rates averaging £191. There were 3,474 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Oxfordshire, England.

Oxfordshire Airbnb Market Map (September 2026)

3,474 listings

Oxfordshire Market Performance

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Average Daily Rate (ADR)£191Average daily income from a booked room in Oxfordshire.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue£41,126The usual yearly earnings for an Airbnb in Oxfordshire.
Active Listings3,474The total count of active short-term rental listings.

Period: September 2025 - August 2026

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Airbnb market analytics dashboard for Oxfordshire, England

How Often Will Your Airbnb Be Booked in Oxfordshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Oxfordshire is 59%, meaning properties are booked for about 215 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Oxfordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%76%52%16%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Oxfordshire

Peak Months

September, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Oxfordshire?

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One of the most common questions for potential Airbnb hosts in Oxfordshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Oxfordshire

Best-in-class Airbnb properties (top 10%) in Oxfordshire achieve around £56,588 annually, while strong performers (top 25%) earn at least £34,919. Typical properties generate about £18,630 per year, and entry-level listings (bottom 25%) see earnings near £5,154, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Oxfordshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Oxfordshire is £191 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Oxfordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£307per night£192per night£125per night£61per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Oxfordshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Oxfordshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£56,588
Strong Performers (25%)£34,919
Market Average£41,126
Entry Level (25%)£5,154
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £191 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Oxfordshire offers strong profitability potential with premium pricing opportunities. The combination of 59% occupancy and £191 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Oxfordshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Oxfordshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Oxfordshire Are Most Profitable for Airbnb?

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Not all areas within Oxfordshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings881
Daily Rate£172
Occupancy64%
Revenue£40,488
Active Listings155
Daily Rate£232
Occupancy55%
Revenue£47,327
Active Listings106
Daily Rate£188
Occupancy58%
Revenue£40,244

Bicester

Active Listings70
Daily Rate£196
Occupancy59%
Revenue£42,658

Burford

Active Listings54
Daily Rate£--
Occupancy--%
Revenue£--

Kingham

Active Listings47
Daily Rate£--
Occupancy--%
Revenue£--

Bruern

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Bladon

Active Listings46
Daily Rate£--
Occupancy--%
Revenue£--

Witney

Active Listings48
Daily Rate£--
Occupancy--%
Revenue£--

Kidlington

Active Listings56
Daily Rate£--
Occupancy--%
Revenue£--

Banbury

Active Listings51
Daily Rate£--
Occupancy--%
Revenue£--

Enstone

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Woodstock

Active Listings38
Daily Rate£--
Occupancy--%
Revenue£--

Botley And North Hinksey

Active Listings35
Daily Rate£--
Occupancy--%
Revenue£--

Charlbury

Active Listings39
Daily Rate£--
Occupancy--%
Revenue£--

Cumnor

Active Listings44
Daily Rate£--
Occupancy--%
Revenue£--

Over Norton

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Didcot

Active Listings50
Daily Rate£--
Occupancy--%
Revenue£--

Abingdon On Thames

Active Listings46
Daily Rate£--
Occupancy--%
Revenue£--

Shipton Under Wychwood

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Hook Norton

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Gosford And Water Eaton

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Churchill

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Swerford

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Milton Under Wychwood

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Alvescot

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Leafield

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Old Marston

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Little Tew

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Risinghurst And Sandhills

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Adderbury

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Chinnor

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Wallingford

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Kennington

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Thame

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Crowmarsh

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Deddington

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Blewbury

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Wardington

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Great Faringdon

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

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