Airbnb Occupancy Rates in Old Marston, Oxfordshire (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Old Marston, Oxfordshire earn an average of £42,074 per year, with a typical occupancy rate of 64% and daily rates averaging £183. There were 582 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Old Marston, England.

Old Marston Airbnb Market Heatmap (October 2025)

582 listings

Old Marston Market Performance

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Average Daily Rate (ADR) £183 Average daily income from a booked room in Old Marston.
Occupancy Rate 64% Indicates strong demand and frequent bookings.
Median Annual Revenue £42,074 The usual yearly earnings for an Airbnb in Old Marston.
Active Listings 582 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Old Marston?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Old Marston is 64%, meaning properties are booked for about 234 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Old Marston

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
94% 81% 58% 17%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Old Marston

Peak Months

May, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Old Marston?

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One of the most common questions for potential Airbnb hosts in Old Marston is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Old Marston

Best-in-class Airbnb properties (top 10%) in Old Marston achieve around £57,625 annually, while strong performers (top 25%) earn at least £36,583. Typical properties generate about £19,540 per year, and entry-level listings (bottom 25%) see earnings near £4,310, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Old Marston?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Old Marston Airbnb market currently features 582 active listings with an average occupancy rate of 64%. This represents a moderately competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

October 2024 452 Airbnbs
↑ 29% vs
September 2025 582 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 29% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Old Marston.

Strategic Entry into Old Marston Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Old Marston?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Old Marston is £183 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Old Marston

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£273 per night £202 per night £136 per night £60 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Old Marston?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Old Marston market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £57,625
Strong Performers (25%) £36,583
Market Average £42,074
Entry Level (25%) £4,310
Profitability Factors
High Occupancy: 64% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £183 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Old Marston offers excellent profitability potential with premium pricing opportunities. The combination of 64% occupancy and £183 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Old Marston?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Old Marston.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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