Airbnb Occupancy Rates in Palma, Balearic Islands(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Palma, Balearic Islands earn an average of €95,620 per year, with a typical occupancy rate of 73% and daily rates averaging €357. There were 587 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Palma, Spain.

Palma Airbnb Market Map (October 2026)

587 listings

Palma Market Performance

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Average Daily Rate (ADR)€357Average daily income from a booked room in Palma.
Occupancy Rate73% Indicates strong demand and frequent bookings.
Median Annual Revenue€95,620The usual yearly earnings for an Airbnb in Palma.
Active Listings587The total count of active short-term rental listings.

Spain average: 64% occupancy, €173 per night.

Airbnb occupancy rates by city in Spain

Period: October 2025 - September 2026

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How Often Will Your Airbnb Be Booked in Palma?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Palma is 73%, meaning properties are booked for about 268 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Palma

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
98%88%68%32%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Palma

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Palma?

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One of the most common questions for potential Airbnb hosts in Palma is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Palma

Best-in-class Airbnb properties (top 10%) in Palma achieve around €132,665 annually, while strong performers (top 25%) earn at least €88,323. Typical properties generate about €50,143 per year, and entry-level listings (bottom 25%) see earnings near €17,435, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Palma?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Palma is €357 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Palma

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€585per night€387per night€240per night€99per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Palma?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Palma market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€132,665
Strong Performers (25%)€88,323
Market Average€95,620
Entry Level (25%)€17,435
Profitability Factors
High Occupancy: 73% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €357 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Palma offers excellent profitability potential with premium pricing opportunities. The combination of 73% occupancy and €357 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Palma?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Palma.

Rules for new hosts

New hosts can't currently open an entire-home short-term rental in this market.

Palma has banned tourist rentals in apartment buildings since 2018. On 28 May 2026 the council gave final approval to a General Plan amendment that also bans new tourist places in single-family homes across the whole municipality. The amendment removes 374 potential places and blocks renewal of non-permanent licences. The roughly 4,470 existing places may continue, but a newcomer cannot register a new tourist rental.

Regulation levelClosed to new hosts
  1. April 2018Palma bans tourist rental in apartment buildings (upheld by the Supreme Court)
  2. February 2026Initial approval of PGOU amendment banning new tourist places in all dwelling types
  3. May 2026Final plenary approval of the city-wide ban on new tourist-rental places
  4. TodayNo change scheduled
New licences
Not allowedMunicipal
Licence
Discretionary permitRegional
Zoning limits
StrictRegional

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

58% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Many Registered Listings

Key Regulatory Requirements

Registration, tax collection, and safety standards are actively enforced.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Strong compliance helps maintain market quality and guest trust.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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