United States Maine
Portland / South Portland

Airbnb Occupancy Rates in Portland / South Portland, Maine(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Portland / South Portland, Maine earn an average of $82,163 per year, with a typical occupancy rate of 59% and daily rates averaging $379. There were 2,890 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Portland / South Portland, United States.

Portland / South Portland Airbnb Market Map (September 2026)

2,890 listings

Portland / South Portland Market Performance

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Average Daily Rate (ADR)$379Average daily income from a booked room in Portland / South Portland.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue$82,163The usual yearly earnings for an Airbnb in Portland / South Portland.
Active Listings2,890The total count of active short-term rental listings.

Period: January 2026 - August 2026

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Airbnb market analytics dashboard for Portland / South Portland, Maine

How Often Will Your Airbnb Be Booked in Portland / South Portland?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Portland / South Portland is 59%, meaning properties are booked for about 217 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Portland / South Portland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
87%66%40%22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Portland / South Portland

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Portland / South Portland?

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One of the most common questions for potential Airbnb hosts in Portland / South Portland is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Portland / South Portland

Best-in-class Airbnb properties (top 10%) in Portland / South Portland achieve around $104,570 annually, while strong performers (top 25%) earn at least $63,392. Typical properties generate about $33,749 per year, and entry-level listings (bottom 25%) see earnings near $15,872, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Portland / South Portland?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Portland / South Portland is $379 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Portland / South Portland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$533per night$333per night$200per night$93per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Portland / South Portland?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Portland / South Portland market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$104,570
Strong Performers (25%)$63,392
Market Average$82,163
Entry Level (25%)$15,872
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $379 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Portland / South Portland offers strong profitability potential with premium pricing opportunities. The combination of 59% occupancy and $379 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Portland / South Portland?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Portland / South Portland.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Portland / South Portland Are Most Profitable for Airbnb?

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Not all areas within Portland / South Portland perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings801
Daily Rate$366
Occupancy60%
Revenue$80,831
Active Listings166
Daily Rate$459
Occupancy54%
Revenue$91,409
Active Listings110
Daily Rate$488
Occupancy64%
Revenue$115,222
Active Listings160
Daily Rate$359
Occupancy51%
Revenue$68,042

North Windham

Active Listings95
Daily Rate$--
Occupancy--%
Revenue$--

Dunstan

Active Listings81
Daily Rate$--
Occupancy--%
Revenue$--
Active Listings132
Daily Rate$--
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Revenue$--
Active Listings103
Daily Rate$--
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Freeport

Active Listings90
Daily Rate$--
Occupancy--%
Revenue$--

Westbrook

Active Listings87
Daily Rate$--
Occupancy--%
Revenue$--

Oak Hill

Active Listings60
Daily Rate$--
Occupancy--%
Revenue$--

Falmouth Foreside

Active Listings27
Daily Rate$--
Occupancy--%
Revenue$--

Bath

Active Listings80
Daily Rate$--
Occupancy--%
Revenue$--

Yarmouth

Active Listings71
Daily Rate$--
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Revenue$--

Falmouth

Active Listings22
Daily Rate$--
Occupancy--%
Revenue$--

Cousins Island

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Casco

Active Listings15
Daily Rate$--
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Revenue$--

Gray

Active Listings16
Daily Rate$--
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Revenue$--

Topsham

Active Listings21
Daily Rate$--
Occupancy--%
Revenue$--

Richmond

Active Listings20
Daily Rate$--
Occupancy--%
Revenue$--

Gorham

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Littlejohn Island

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Cumberland Center

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

View All 26 submarkets

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