Mexico Jalisco
Puerto Vallarta

Airbnb Occupancy Rates in Puerto Vallarta, Jalisco(October 2026)

Source: GuestFavoritesLast updated: 2026-10-02

Airbnbs in Puerto Vallarta, Jalisco earn an average of $807,759 per year, with a typical occupancy rate of 56% and daily rates averaging $3,937. There were 8,465 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Puerto Vallarta, Mexico.

Puerto Vallarta Airbnb Market Map (October 2026)

8,465 listings

Puerto Vallarta Market Performance

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Average Daily Rate (ADR)$3,937Average daily income from a booked room in Puerto Vallarta.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue$807,759The usual yearly earnings for an Airbnb in Puerto Vallarta.
Active Listings8,465The total count of active short-term rental listings.

Mexico average: 47% occupancy, $2,504 per night.

Airbnb occupancy rates by city in Mexico

Period: November 2025 - September 2026

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How Often Will Your Airbnb Be Booked in Puerto Vallarta?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Puerto Vallarta is 56%, meaning properties are booked for about 205 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Puerto Vallarta

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%67%37%12%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Puerto Vallarta

Peak Months

March, January

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Puerto Vallarta?

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One of the most common questions for potential Airbnb hosts in Puerto Vallarta is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Puerto Vallarta

Best-in-class Airbnb properties (top 10%) in Puerto Vallarta achieve around $1,086,653 annually, while strong performers (top 25%) earn at least $553,316. Typical properties generate about $214,898 per year, and entry-level listings (bottom 25%) see earnings near $43,964, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Puerto Vallarta?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Puerto Vallarta is $3,937 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Puerto Vallarta

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$5,807per night$3,023per night$1,423per night$363per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Puerto Vallarta?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Puerto Vallarta market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$1,086,653
Strong Performers (25%)$553,316
Market Average$807,759
Entry Level (25%)$43,964
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $3,937 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Puerto Vallarta offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and $3,937 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Puerto Vallarta?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Puerto Vallarta.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Puerto Vallarta Are Most Profitable for Airbnb?

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Not all areas within Puerto Vallarta perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings7,911
Daily Rate$3,735
Occupancy55%
Revenue$761,367
Active Listings186
Daily Rate$1,012
Occupancy40%
Revenue$150,244

Las Juntas

Active Listings91
Daily Rate$1,633
Occupancy47%
Revenue$281,993

Las Palmas De Arriba

Active Listings4
Daily Rate$1,452
Occupancy20%
Revenue$107,520

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