Airbnb Occupancy Rates in Rotherham, South Yorkshire(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Rotherham, South Yorkshire earn an average of £24,563 per year, with a typical occupancy rate of 58% and daily rates averaging £117. There were 111 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Rotherham, England.

Rotherham Airbnb Market Map (September 2026)

111 listings

Rotherham Market Performance

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Average Daily Rate (ADR)£117Average daily income from a booked room in Rotherham.
Occupancy Rate58% Indicates strong demand and frequent bookings.
Median Annual Revenue£24,563The usual yearly earnings for an Airbnb in Rotherham.
Active Listings111The total count of active short-term rental listings.

Period: September 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Rotherham?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Rotherham is 58%, meaning properties are booked for about 210 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Rotherham

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%74%48%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Rotherham

Peak Months

May, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Rotherham?

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One of the most common questions for potential Airbnb hosts in Rotherham is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Rotherham

Best-in-class Airbnb properties (top 10%) in Rotherham achieve around £32,903 annually, while strong performers (top 25%) earn at least £21,792. Typical properties generate about £12,513 per year, and entry-level listings (bottom 25%) see earnings near £2,936, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Rotherham?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Rotherham is £117 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Rotherham

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£150per night£119per night£90per night£42per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Rotherham?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Rotherham market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£32,903
Strong Performers (25%)£21,792
Market Average£24,563
Entry Level (25%)£2,936
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £117 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Rotherham offers strong profitability potential with competitive pricing advantages. The combination of 58% occupancy and £117 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Rotherham?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Rotherham.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Rotherham Are Most Profitable for Airbnb?

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Not all areas within Rotherham perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Aston Cum Aughton

Active Listings8
Daily Rate£373
Occupancy49%
Revenue£66,802

Wentworth

Active Listings19
Daily Rate£104
Occupancy58%
Revenue£22,116

Catcliffe

Active Listings7
Daily Rate£135
Occupancy75%
Revenue£37,500

Thrybergh

Active Listings13
Daily Rate£109
Occupancy47%
Revenue£19,006

Brinsworth

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Whiston

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Brampton Bierlow

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Dalton

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Wales

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Dinnington St. John's

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Laughton En Le Morthen

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Hooton Roberts

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Waverley

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Maltby

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Woodsetts

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Letwell

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Todwick

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Thurcroft

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

North And South Anston

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Wickersley

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Harthill With Woodall

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Bramley

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Treeton

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

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