Rouen

Airbnb Occupancy Rates in Rouen, Normandie(March 2026)

Source: GuestFavoritesLast updated: 2026-03-03

Airbnbs in Rouen, Normandie earn an average of €13,693 per year, with a typical occupancy rate of 58% and daily rates averaging €65. There were 1,408 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Rouen, France.

Rouen Airbnb Market Map (March 2026)

1,408 listings

Rouen Market Performance

Access Complete Data →

Average Daily Rate (ADR)€65Average daily income from a booked room in Rouen.

Occupancy Rate58% Indicates strong demand and frequent bookings.

Median Annual Revenue€13,693The usual yearly earnings for an Airbnb in Rouen.

Active Listings1,408The total count of active short-term rental listings.

Period: March 2025 - February 2026

Get Live Rouen Market Intelligence

Discover detailed Rouen Airbnb Analytics and explore real-time market data to make accurate investment decisions.

Explore Real-time Analytics

How Often Will Your Airbnb Be Booked in Rouen?

View Demand Patterns →

Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Rouen is 58%, meaning properties are booked for about 212 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Rouen

Premium(Top 10%)	High-performing(Top 25%)	Average(Median)	Low-performing(Bottom 25%)
88%	73%	49%	8%
*High desirability & optimized availability	*Good market fit & guest satisfaction	*Standard market performance	*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Rouen

Peak Months

December, November

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Rouen?

Calculate Earnings →

One of the most common questions for potential Airbnb hosts in Rouen is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Rouen

Best-in-class Airbnb properties (top 10%) in Rouen achieve around €19,540 annually, while strong performers (top 25%) earn at least €13,080. Typical properties generate about €7,485 per year, and entry-level listings (bottom 25%) see earnings near €941, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Can You Learn from Top-Performing Airbnbs in Rouen?

View Top Performers →

Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Rouen and what makes them successful.

Top performing Airbnb: Oscar's Loft and its terrace (parking possible) in Rouen

Top 5%

4.95 (354)

Oscar's Loft and its terrace (parking possible)

Daily Rate

€77

Annual Revenue

€12,744

Occupancy

50%

Successful Airbnb property: The Family - Bel Appartement 4/6 places. in Rouen

Top 5%

4.7 (23)

Daily Rate

€137

Annual Revenue

Unlock

Occupancy

Unlock

How Competitive is the Airbnb Market in Rouen?

Analyze Competition →

Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Rouen Airbnb market currently features 1,408 active listings with an average occupancy rate of 58%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20251,470 Airbnbs

↓ 4%vs

February 20261,408 Airbnbs

Market dynamics show a consolidation phase, with listing count decreasing by 4% over the past year. This stability provides predictable market conditions for Airbnb investment in Rouen.

Strategic Entry into Rouen Airbnb Market

Competitive Positioning

Focus on mid-market with competitive pricing
Emphasize unique features and exceptional service
Focus on value-for-money positioning

Market Opportunities

Strong demand supports premium pricing strategies
Stable market provides predictable investment returns
Established market with proven demand patterns

What Should You Charge for Your Airbnb in Rouen?

Smart Pricing Tools →

Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Rouen is €65 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Rouen

Premium(Top 10%)	High-performing(Top 25%)	Average(Median)	Budget(Bottom 25%)
€105per night	€69per night	€47per night	€18per night
*Top locations, big properties, premium amenities	*Good property management, highly rated	*Standard market performance	*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Rouen?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Rouen market to help you make informed financial decisions.

Revenue Performance

Top Performers (10%)€19,540

Strong Performers (25%)€13,080

Market Average€13,693

Entry Level (25%)€941

Profitability Factors

High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.

Strong ADR: €65 average daily rate supports healthy profit margins.

Market Growth: Established market with proven demand patterns.

Profitability Outlook: Rouen offers strong profitability potential with value-based market positioning. The combination of 58% occupancy and €65 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Rouen?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Rouen.

Current Regulatory Status

With 11% compliance, regulations are moderately enforced in this market.

Compliance Level Moderate Enforcement

Key Regulatory Requirements

Standard registration and tax obligations apply.

Registration numbers must be displayed on listings
Hosts must comply with local zoning laws
Tax collection and reporting obligations apply
Safety standards and insurance requirements must be met

Compliance Benefits

Moderate compliance requirements balance ease of entry with market protection.

Avoid fines and legal issues
Build trust with guests and neighbors
Ensure long-term business sustainability
Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.