Airbnb Market Data in Normandy, France(October 2026)

Occupancy, Revenue & Best Areas

Deauville, a symbol of French chic and elegance, is an internationally renowned seaside resort famous for its boardwalk (Les Planches), its film festival, and its horse racing. It is a high-end market attracting a discerning clientele, primarily from the Paris region and abroad. The rental market is high-performing here, with an average daily rate of €164. Visitors seek luxury apartments with balconies or Anglo-Norman style villas, generating an annual revenue of €28,615. Its prestigious brand image ensures steady demand for exceptional stays on the Côte Fleurie.

Cabourg, the ultimate Proustian town, offers a unique romantic and family-friendly atmosphere on the Côte Fleurie with its fan-shaped layout and Grand Hotel. It is a highly popular destination for its tranquility and vast fine-sand beaches. The rental market is solid here, featuring an occupancy rate of 52%. Visitors seek charming apartments in Belle Époque residences or homes near the vibrant town center, generating an annual revenue of €21,097. Its reputation as an elegant and peaceful resort ensures steady demand from families and couples seeking serenity.

Trouville-sur-Mer, neighbor to Deauville, has preserved its authentic fishing village charm with its famous fish market and Belle Époque villas. It is a friendly and vibrant destination that charms with its picturesque atmosphere and expansive sandy beach. The Airbnb market is dynamic here, featuring an occupancy rate of 49%. Visitors appreciate the character of apartments with harbor or sea views, taking advantage of an average daily rate of €140. Its successful blend of maritime tradition and popular resort status ensures steady rental demand and solid profitability.

Rouen, the ‘City of a Hundred Spires’ and capital of Normandy, is a city of art and history with exceptional medieval heritage, famous for its cathedral and Joan of Arc. Its half-timbered houses and museums attract significant cultural tourism year-round. The Airbnb market is very solid here, with an occupancy rate of 63%. Visitors seek historic charm in the old center or well-located modern apartments, contributing to an annual revenue of €15,199. Its student and economic dynamism ensure steady demand and consistent profitability.

Honfleur, a medieval city and the birthplace of Impressionism, enchants visitors with its Vieux Bassin (Old Harbor) surrounded by narrow houses and cobbled streets. It is one of France’s most picturesque ports, attracting massive international tourism year-round. The rental market is exceptional here, featuring an occupancy rate of 49%. Visitors primarily seek the historic charm of attic apartments or fisherman’s houses, generating an annual revenue of €24,322. Its artistic reputation and romantic setting ensure exclusive demand and remarkable profitability.

Caen, the ‘City of William the Conqueror’, blends historical richness—with its castle and abbeys—and modern significance as home to the Memorial for Peace. It is a major tourist and economic hub in Normandy and the gateway to the D-Day Landing Beaches. The Airbnb market is very active here, featuring an occupancy rate of 66%. Visitors appreciate the central location of renovated city-center apartments, generating an average annual revenue of €17,860. Its cultural energy and strategic position ensure steady demand from international tourists and business travelers.

Le Havre, a port city and UNESCO World Heritage site recognized for Auguste Perret’s modernist architecture, presents a bold and contemporary seaside face. It is a growing Airbnb market attracting architecture enthusiasts, UK-bound transit travelers, and business clients. The market is efficient, boasting an occupancy rate of 59%. Visitors value bright, well-located apartments with basin or sea views, taking advantage of an average daily rate of €69. Its unique identity and cultural energy make Le Havre a profitable and original urban destination.

Villers-sur-Mer, an elegant Côte Fleurie resort famous for its Vaches Noires cliffs and the Greenwich Meridian, offers a preserved family-friendly and natural setting. It is a quiet, refined destination attracting vacationers seeking authenticity and relaxation. The Airbnb market is solid here, featuring an occupancy rate of 49%. Visitors value ocean-facing apartments with balconies or holiday homes in residential neighborhoods, generating an average annual revenue of €20,539. Its peace and natural spaces make it a popular alternative to livelier neighboring resorts.

Dieppe, France’s oldest seaside resort, is a dynamic port city renowned for its castle-museum, waterfront, and world-famous market. Blending maritime tradition and seaside tourism, the city attracts a diverse clientele seeking authenticity and coastal landscapes. The rental market is very active here, boasting an occupancy rate of 54%. Visitors seek renovated apartments with harbor or sea views, taking advantage of an average daily rate of €86. Its proximity to Paris and the UK ensures steady rental demand and attractive year-round profitability.

Houlgate, the ‘Pearl of the Côte Fleurie’, enchants with its preserved seaside architecture and classified ‘Belle Époque’ villas lining its fine-sand beach. It is a destination of rare elegance attracting family and romantic tourism seeking Norman authenticity. The Airbnb market here is solid, featuring an occupancy rate of 50%. Visitors seek the charm of characterful homes and the functionality of ocean-view apartments, taking advantage of an average daily rate of €134. With an average annual revenue of €24,898, the town offers stable profitability driven by its image as a chic and peaceful resort.