Airbnb Occupancy Rates in Sacramento / Roseville / Folsom, California(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Sacramento / Roseville / Folsom, California earn an average of $55,539 per year, with a typical occupancy rate of 42% and daily rates averaging $360. There were 7,779 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Sacramento / Roseville / Folsom, United States.

Sacramento / Roseville / Folsom Airbnb Market Map (June 2026)

7,779 listings

Sacramento / Roseville / Folsom Market Performance

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Average Daily Rate (ADR)$360Average daily income from a booked room in Sacramento / Roseville / Folsom.
Occupancy Rate42% Shows moderate demand and chances for more bookings.
Median Annual Revenue$55,539The usual yearly earnings for an Airbnb in Sacramento / Roseville / Folsom.
Active Listings7,779The total count of active short-term rental listings.

Period: January 2026 - May 2026

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How Often Will Your Airbnb Be Booked in Sacramento / Roseville / Folsom?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Sacramento / Roseville / Folsom is 42%, meaning properties are booked for about 154 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Sacramento / Roseville / Folsom

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
81%60%33%9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Sacramento / Roseville / Folsom

Peak Months

July, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Sacramento / Roseville / Folsom?

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One of the most common questions for potential Airbnb hosts in Sacramento / Roseville / Folsom is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Sacramento / Roseville / Folsom

Best-in-class Airbnb properties (top 10%) in Sacramento / Roseville / Folsom achieve around $92,234 annually, while strong performers (top 25%) earn at least $54,574. Typical properties generate about $26,294 per year, and entry-level listings (bottom 25%) see earnings near $6,271, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Sacramento / Roseville / Folsom?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Sacramento / Roseville / Folsom Airbnb market currently features 7,779 active listings with an average occupancy rate of 42%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Sacramento / Roseville / Folsom Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Sacramento / Roseville / Folsom?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Sacramento / Roseville / Folsom is $360 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Sacramento / Roseville / Folsom

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$657per night$409per night$240per night$90per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Sacramento / Roseville / Folsom?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Sacramento / Roseville / Folsom market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$92,234
Strong Performers (25%)$54,574
Market Average$55,539
Entry Level (25%)$6,271
Profitability Factors
High Occupancy: 42% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $360 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Sacramento / Roseville / Folsom offers strong profitability potential with premium pricing opportunities. The combination of 42% occupancy and $360 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Sacramento / Roseville / Folsom?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Sacramento / Roseville / Folsom.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Sacramento / Roseville / Folsom Are Most Profitable for Airbnb?

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Not all areas within Sacramento / Roseville / Folsom perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,660
Daily Rate$465
Occupancy38%
Revenue$65,310
Active Listings523
Daily Rate$441
Occupancy39%
Revenue$63,621
Active Listings525
Daily Rate$446
Occupancy38%
Revenue$63,130
Active Listings369
Daily Rate$452
Occupancy36%
Revenue$59,535
Active Listings604
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Active Listings108
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Folsom

Active Listings87
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Davis

Active Listings75
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Citrus Heights

Active Listings71
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Arden Arcade

Active Listings69
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Granite Bay

Active Listings52
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Auburn

Active Listings52
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Pollock Pines

Active Listings53
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Rancho Cordova

Active Listings50
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Coloma

Active Listings43
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Carmichael

Active Listings47
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Placerville

Active Listings46
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El Dorado Hills

Active Listings19
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Lincoln

Active Listings32
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Fair Oaks

Active Listings28
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Colfax

Active Listings43
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Woodland

Active Listings41
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North Auburn

Active Listings35
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Camino

Active Listings26
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Meadow Vista

Active Listings26
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Foresthill

Active Listings27
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Loomis

Active Listings22
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North Highlands

Active Listings26
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Vineyard

Active Listings18
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Diamond Springs

Active Listings18
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Walnut Grove

Active Listings19
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