United States California
Sacramento / Roseville / Folsom

Airbnb Occupancy Rates in Sacramento / Roseville / Folsom, California(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Sacramento / Roseville / Folsom, California earn an average of $74,876 per year, with a typical occupancy rate of 50% and daily rates averaging $408. There were 7,951 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Sacramento / Roseville / Folsom, United States.

Sacramento / Roseville / Folsom Airbnb Market Map (September 2026)

7,951 listings

Sacramento / Roseville / Folsom Market Performance

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Average Daily Rate (ADR)$408Average daily income from a booked room in Sacramento / Roseville / Folsom.
Occupancy Rate50% Indicates strong demand and frequent bookings.
Median Annual Revenue$74,876The usual yearly earnings for an Airbnb in Sacramento / Roseville / Folsom.
Active Listings7,951The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Sacramento / Roseville / Folsom?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Sacramento / Roseville / Folsom is 50%, meaning properties are booked for about 184 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Sacramento / Roseville / Folsom

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%69%44%20%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Sacramento / Roseville / Folsom

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

January, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Sacramento / Roseville / Folsom?

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One of the most common questions for potential Airbnb hosts in Sacramento / Roseville / Folsom is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Sacramento / Roseville / Folsom

Best-in-class Airbnb properties (top 10%) in Sacramento / Roseville / Folsom achieve around $122,816 annually, while strong performers (top 25%) earn at least $75,381. Typical properties generate about $39,143 per year, and entry-level listings (bottom 25%) see earnings near $14,343, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Sacramento / Roseville / Folsom?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Sacramento / Roseville / Folsom is $408 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Sacramento / Roseville / Folsom

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$741per night$462per night$277per night$129per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Sacramento / Roseville / Folsom?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Sacramento / Roseville / Folsom market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$122,816
Strong Performers (25%)$75,381
Market Average$74,876
Entry Level (25%)$14,343
Profitability Factors
High Occupancy: 50% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $408 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Sacramento / Roseville / Folsom offers strong profitability potential with premium pricing opportunities. The combination of 50% occupancy and $408 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Sacramento / Roseville / Folsom?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Sacramento / Roseville / Folsom.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Sacramento / Roseville / Folsom Are Most Profitable for Airbnb?

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Not all areas within Sacramento / Roseville / Folsom perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,834
Daily Rate$547
Occupancy49%
Revenue$99,189
Active Listings522
Daily Rate$506
Occupancy51%
Revenue$94,614
Active Listings537
Daily Rate$459
Occupancy46%
Revenue$78,759
Active Listings372
Daily Rate$534
Occupancy47%
Revenue$92,900
Active Listings413
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Active Listings112
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Folsom

Active Listings82
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Davis

Active Listings83
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Granite Bay

Active Listings56
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Citrus Heights

Active Listings74
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Auburn

Active Listings50
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Pollock Pines

Active Listings52
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Arden Arcade

Active Listings61
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Coloma

Active Listings44
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Rancho Cordova

Active Listings48
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El Dorado Hills

Active Listings22
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Placerville

Active Listings45
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Fair Oaks

Active Listings33
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Lincoln

Active Listings35
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Woodland

Active Listings43
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Carmichael

Active Listings35
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North Auburn

Active Listings35
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Colfax

Active Listings39
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Camino

Active Listings29
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Meadow Vista

Active Listings23
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Foresthill

Active Listings26
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Vineyard

Active Listings22
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Diamond Springs

Active Listings22
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North Highlands

Active Listings23
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Walnut Grove

Active Listings19
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Antelope

Active Listings19
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