Airbnb Occupancy Rates in Saint-Tropez, Var(November 2026)
Airbnbs in Saint-Tropez, Var earn an average of €110,769 per year, with a typical occupancy rate of 55% and daily rates averaging €553. There were 1,069 listings published on Airbnb in November 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Saint-Tropez, France.
Saint-Tropez Airbnb Market Map (November 2026)
Saint-Tropez Market Performance
France average: 58% occupancy, €138 per night.
Airbnb occupancy rates by city in FrancePeriod: November 2025 - October 2026
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How Often Will Your Airbnb Be Booked in Saint-Tropez?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Saint-Tropez is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Saint-Tropez
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 75% | 43% | 25% | 11% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Saint-Tropez
June, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, October
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Saint-Tropez?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Saint-Tropez is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Saint-Tropez
Best-in-class Airbnb properties (top 10%) in Saint-Tropez achieve around €104,661 annually, while strong performers (top 25%) earn at least €53,843. Typical properties generate about €26,205 per year, and entry-level listings (bottom 25%) see earnings near €9,187, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Saint-Tropez?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Saint-Tropez and what makes them successful.
What Should You Charge for Your Airbnb in Saint-Tropez?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Saint-Tropez is €553 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Saint-Tropez
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €657per night | €322per night | €147per night | €55per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Saint-Tropez?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Saint-Tropez market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Saint-Tropez?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Saint-Tropez.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. A permit is required.
- 2024New DéclaLoc platform for meublé declarations and change-of-use requests.
- January 2026PLU modification n°6 approved: new housing in sector UB3a and part of zone UC3 reserved for primary residences (art. L.151-14-1 Code de l'urbanisme).
- TodayNo change scheduled
- 2024New DéclaLoc platform for meublé declarations and change-of-use requests.
- January 2026PLU modification n°6 approved: new housing in sector UB3a and part of zone UC3 reserved for primary residences (art. L.151-14-1 Code de l'urbanisme).
- TodayNo change scheduled
- Licence
- PermitMunicipal
- Zoning limits
- In some areasNational
- Building / HOA
- Bylaws can ban itNational
In Saint-Tropez, renting a second home to tourists needs a prior change-of-use permit from the town hall plus registration, both filed online through DéclaLoc; the permit's duration and any compensation are not published, so check them with the town hall. Primary residences can be rented under the national 120-night cap with registration only. Since January 2026 the local plan reserves new housing in some districts for primary residences, using a Loi Le Meur tool.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
97% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Stringent licensing requirements, frequent inspections, and comprehensive safety standards.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Maximum compliance ensures premium market positioning and long-term stability.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
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