Airbnb Occupancy Rates in Southwest Texas, Texas(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Southwest Texas, Texas earn an average of $26,492 per year, with a typical occupancy rate of 34% and daily rates averaging $215. There were 1,533 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Southwest Texas, United States.

Southwest Texas Airbnb Market Map (June 2026)

1,533 listings

Southwest Texas Market Performance

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Average Daily Rate (ADR)$215Average daily income from a booked room in Southwest Texas.
Occupancy Rate34% Shows moderate demand and chances for more bookings.
Median Annual Revenue$26,492The usual yearly earnings for an Airbnb in Southwest Texas.
Active Listings1,533The total count of active short-term rental listings.

Period: January 2026 - May 2026

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How Often Will Your Airbnb Be Booked in Southwest Texas?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Southwest Texas is 34%, meaning properties are booked for about 123 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Southwest Texas

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
63%36%12%2%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Southwest Texas

Peak Months

March, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

August, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Southwest Texas?

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One of the most common questions for potential Airbnb hosts in Southwest Texas is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Southwest Texas

Best-in-class Airbnb properties (top 10%) in Southwest Texas achieve around $39,310 annually, while strong performers (top 25%) earn at least $20,258. Typical properties generate about $6,742 per year, and entry-level listings (bottom 25%) see earnings near $713, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Southwest Texas?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Southwest Texas Airbnb market currently features 1,533 active listings with an average occupancy rate of 34%. This represents a highly competitive market environment where market development offers potential for early adopters.

Strategic Entry into Southwest Texas Airbnb Market

Competitive Positioning
  • Offer budget-friendly options to capture price-sensitive guests
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Southwest Texas?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Southwest Texas is $215 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Southwest Texas

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$361per night$199per night$78per night$14per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Southwest Texas?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Southwest Texas market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$39,310
Strong Performers (25%)$20,258
Market Average$26,492
Entry Level (25%)$713
Profitability Factors
High Occupancy: 34% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $215 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Southwest Texas offers developing profitability potential with premium pricing opportunities. The combination of 34% occupancy and $215 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Southwest Texas?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Southwest Texas.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Southwest Texas Are Most Profitable for Airbnb?

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Not all areas within Southwest Texas perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings281
Daily Rate$134
Occupancy45%
Revenue$22,465

Leakey

Active Listings69
Daily Rate$241
Occupancy34%
Revenue$30,247

Del Rio

Active Listings91
Daily Rate$132
Occupancy39%
Revenue$18,915

Eagle Pass

Active Listings89
Daily Rate$134
Occupancy29%
Revenue$14,683

Uvalde

Active Listings43
Daily Rate$--
Occupancy--%
Revenue$--

Camp Wood

Active Listings36
Daily Rate$--
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Rosita

Active Listings73
Daily Rate$--
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Utopia

Active Listings34
Daily Rate$--
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Lake View

Active Listings24
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Fort Clark Springs

Active Listings17
Daily Rate$--
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Chula Vista

Active Listings26
Daily Rate$--
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Sonora

Active Listings9
Daily Rate$--
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Sabinal

Active Listings8
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Barksdale

Active Listings5
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Junction

Active Listings8
Daily Rate$--
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Falcon Lake Estates

Active Listings5
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Eidson Road

Active Listings15
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Uvalde Estates

Active Listings9
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Dilley

Active Listings7
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Carrizo Springs

Active Listings5
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Siesta Shores

Active Listings6
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Falcon Mesa

Active Listings4
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Las Quintas Fronterizas

Active Listings8
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Seco Mines

Active Listings4
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Freer

Active Listings2
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Zapata

Active Listings3
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Crystal City

Active Listings4
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Rocksprings

Active Listings1
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Siesta Acres

Active Listings1
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La Pryor

Active Listings2
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Knippa

Active Listings1
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Bruni

Active Listings1
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Brackettville

Active Listings2
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Botines

Active Listings1
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Cotulla

Active Listings1
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Elm Creek

Active Listings3
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Moore

Active Listings4
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Quemado

Active Listings1
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Big Wells

Active Listings2
Daily Rate$--
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San Ygnacio

Active Listings1
Daily Rate$--
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Revenue$--

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