Airbnb Occupancy Rates in St. John, United States Virgin Islands(June 2026)
Airbnbs in St. John, United States Virgin Islands earn an average of $162,921 per year, with a typical occupancy rate of 71% and daily rates averaging $631. There were 751 listings published on Airbnb in June 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in St. John, United States.
St. John Airbnb Market Map (June 2026)
St. John Market Performance
Period: January 2026 - May 2026
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How Often Will Your Airbnb Be Booked in St. John?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in St. John is 71%, meaning properties are booked for about 258 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in St. John
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 100% | 95% | 84% | 64% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in St. John
January, March
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
September, November
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
October, August
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in St. John?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in St. John is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in St. John
Best-in-class Airbnb properties (top 10%) in St. John achieve around $280,606 annually, while strong performers (top 25%) earn at least $171,845. Typical properties generate about $99,050 per year, and entry-level listings (bottom 25%) see earnings near $52,553, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in St. John?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in St. John and what makes them successful.
How Competitive is the Airbnb Market in St. John?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The St. John Airbnb market currently features 751 active listings with an average occupancy rate of 71%. This represents a moderately competitive market environment where strong demand supports premium pricing.
Strategic Entry into St. John Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Balance quality and competitive pricing
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in St. John?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in St. John is $631 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in St. John
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| $1,274per night | $786per night | $419per night | $276per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in St. John?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the St. John market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in St. John?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in St. John.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in St. John Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within St. John perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
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